Internet
January 11, 2011
By Rachel Lamb
Optimizing search results on ecommerce sites leads to increased average revenue per customer and a lift in conversion rates among consumers searching for products.
{"ct":"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","iv":"af1687079ae05c97436fdd3373c6d502","s":"eec7b0f662c81e1a"}
Share your thoughts. Click here