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April 11, 2026
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Fragrance and personal care

Estée Lauder breaks rules of traditional fragrance marketing with love

August 13, 2018

Estée Lauder's new film for its Beautiful Belle fragrance. Image credit" Estée Lauder

 

By Brielle Jaekel

Beauty maker Estée Lauder is seeking rule breakers in a new vignette that sheds a girly image for a feminine edge.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. IWC supports global marathon to prompt thoughtful water consumption
  9. Subscribe now: $12 for 12 weeks
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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