Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"ed17e5b3b8061c43abc6434e33151c16","s":"ab0a497087299495"}
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