Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"122ee266e88e62ade6a10c0f26373b46","s":"2939b30ef38f6ed9"}
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