Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"1b387f1233cedfac4317225c474cbd37","s":"a508b0342158a419"}
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