Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"2239d2e5b62e57f213ba6786aeacb76e","s":"939047601d76559e"}
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