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Fragrance and personal care

Estée Lauder ‘dares to love’ with audio-focused programming

June 11, 2021

Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder

 

By Nora Howe

Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.

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Will the return of Chinese tourists revive American luxury?