Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"d7a90534eeefdb3856570c2302187fa7","s":"faf64e708c0efb83"}
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