Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"0e6237d214c64e8af4df1e156a70cb76","s":"7b25e499a4309c33"}
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