Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"8cc76dd00d4c776b197f8a9cc414e208","s":"a8ed84bb2db0a3ff"}
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