Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"81220be60516bdda61651cb5aae70d1f","s":"fbd4fcaa2f8b03fc"}
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