Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"df89cd9a4b4fbeed8f527d31ae839718","s":"e5fc8e7bc0a92eb9"}
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