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Jan. 18, 2022
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Fragrance and personal care

Estée Lauder ‘dares to love’ with audio-focused programming

June 11, 2021

Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder

 

By Nora Howe

Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.

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  1. Retail needs a revamp to find success in 2022: Deloitte
  2. 2022 is the year of the international buyer: Sotheby’s
  3. Luxury retailers to hang on to pricing power this year after strong holiday season
  4. Day’s wrap: Gucci, Burberry, Tag Heuer, Sotheby’s and Martin Luther King Jr. Day
  5. Audi offers vision of progress in Janelle Monáe campaign
  6. What luxury brands need to know to succeed in the new metaverse
  7. 82pc of consumers have participated in social commerce
  8. What changing lifestyles mean for luxury
  9. Gucci unveils ‘SuperGucci’ NFT artwork project with Superplastic
  10. Porsche helps photographer capture sight of a lifetime in dreamy film
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