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Fragrance and personal care

Estée Lauder embraces digital-first mentality across organization

September 28, 2017

Estée Lauder's new chatbot uses AR to project makeup colors. Image credit: Estée Lauder

 

By Staff reports

Beauty group Estée Lauder Cos. is responding to consumers’ changing buying habits as a result of social media, bolstering its brands' social media presences and increasing its affiliations with influencers.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. Lamborghini heads to French Alps for women-led driving series
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