Fragrance and personal care
December 15, 2017
Estée Lauder is using augmented reality to train its retail staff. Image credit: Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is expanding its use of augmented reality technology to its retail operations.
{"ct":"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","iv":"387f8ba7371927757d2e6402c0db9808","s":"6c955107f2a8ab37"}
Share your thoughts. Click here