Fragrance and personal care
December 15, 2017
Estée Lauder is using augmented reality to train its retail staff. Image credit: Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is expanding its use of augmented reality technology to its retail operations.
{"ct":"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","iv":"cb13155099a19b3163c8332c4cbe14d3","s":"73cf450549039e73"}
Share your thoughts. Click here