Fragrance and personal care
October 18, 2017
Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder
By Brielle Jaekel
NEW YORK – During a panel at Luxury Interactive 2017 on Oct. 17, an Estée Lauder senior executive explained that the faster an A/B test fails, the better.
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","iv":"10780c0afb0018f82d11e50b01776c76","s":"bdb9daca70de5c98"}
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