Fragrance and personal care
October 18, 2017
Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder
By Brielle Jaekel
NEW YORK – During a panel at Luxury Interactive 2017 on Oct. 17, an Estée Lauder senior executive explained that the faster an A/B test fails, the better.
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","iv":"f7d7e37833f20b7ab4add3f480e309a6","s":"cab1f123b896d567"}
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