Fragrance and personal care
October 18, 2017
Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder
By Brielle Jaekel
NEW YORK – During a panel at Luxury Interactive 2017 on Oct. 17, an Estée Lauder senior executive explained that the faster an A/B test fails, the better.
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","iv":"0396f13233a77e7f12edb3e2af19c99e","s":"3fafafe43d41a665"}
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