Fragrance and personal care
October 18, 2017
Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder
By Brielle Jaekel
NEW YORK – During a panel at Luxury Interactive 2017 on Oct. 17, an Estée Lauder senior executive explained that the faster an A/B test fails, the better.
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","iv":"ee97e6614dc14341321ed1731e3c68be","s":"3878022d1af6f315"}
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