Fragrance and personal care
October 18, 2017
Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder
By Brielle Jaekel
NEW YORK – During a panel at Luxury Interactive 2017 on Oct. 17, an Estée Lauder senior executive explained that the faster an A/B test fails, the better.
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","iv":"0c2955324db6d17e9491e54386f111f3","s":"ed2e068c163bb7ef"}
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