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Estée Lauder pays tribute to its late founder in Classic Parfums effort

February 23, 2015

Estée Lauder's Classic Parfums collection Estée Lauder's Classic Parfums collection

 

By Jen King

Beauty marketer Estée Lauder is looking to invigorate interest in its classic perfumes among younger consumers through a bottle design update and narrative content that celebrates its past.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Dior dives into French Riviera with escapist fragrance
  6. Dior, Rizzoli to release book on Lady Art project
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Fendi pays homage to artist with playful puppet fall campaign
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Gucci studies connection in spring/summer 2025 campaign
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