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Dec. 23, 2025
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Retail

European buyers shopping more often on live platforms: report

April 3, 2025

Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images

 

By Amirah Keaton

Streamed presentations are driving more than half of total revenues for 59 percent of live sellers based in Europe, according to a new report from the largest live shopping platform in the U.S., U.K. and Europe.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Dior builds five-story statement flagship in Beijing
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
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  10. Off the Cuff: Getting to know luxury's top-tier talent in 2025
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