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Dec. 17, 2025
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Retail

European buyers shopping more often on live platforms: report

April 3, 2025

Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images

 

By Amirah Keaton

Streamed presentations are driving more than half of total revenues for 59 percent of live sellers based in Europe, according to a new report from the largest live shopping platform in the U.S., U.K. and Europe.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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Kering loops France’s Ardian into Fifth Avenue investment
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