Retail
April 3, 2025
Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images
By Amirah Keaton
Streamed presentations are driving more than half of total revenues for 59 percent of live sellers based in Europe, according to a new report from the largest live shopping platform in the U.S., U.K. and Europe.
{"ct":"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","iv":"d427fff405579fba0abbb1384b57b690","s":"013f1e29ceca354a"}
Share your thoughts. Click here