Retail
April 3, 2025
Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images
By Amirah Keaton
Streamed presentations are driving more than half of total revenues for 59 percent of live sellers based in Europe, according to a new report from the largest live shopping platform in the U.S., U.K. and Europe.
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","iv":"6998821dce600a13cc65aeaaa468ec9e","s":"f2fc2174d176062a"}
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