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March 26, 2026
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Retail

European buyers shopping more often on live platforms: report

April 3, 2025

Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images

 

By Amirah Keaton

Streamed presentations are driving more than half of total revenues for 59 percent of live sellers based in Europe, according to a new report from the largest live shopping platform in the U.S., U.K. and Europe.

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  1. The Macallan brings ‘Distil Your World’ series to Paris
  2. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  3. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  4. Prada Beauty sets tone with Touch campaign
  5. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  6. Coty partners with OpenAI
  7. Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
  8. Luxury Daily launches Luxury Roundtable webinar series
  9. Blue is theme of 21st Annual Fashion + Design Conference Nov. 14-16 in New York
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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