Retail
April 3, 2025
Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images
By Amirah Keaton
Streamed presentations are driving more than half of total revenues for 59 percent of live sellers based in Europe, according to a new report from the largest live shopping platform in the U.S., U.K. and Europe.
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acKHCbe28rZjqG0d8sxD19oDA\/n9bkQtIvtePnJnaCxEt2c7LsRp2PI1xcPaDDmt5Ki37cKHRCgNUNgiAbae6CfOBWD6zHKHz6yN03p4d+HqpaN0wrebp0BXzkcwJlRGwq3x+d1u4INk7mLELUiLyi+H0i1PpbWGs9af2+qm\/KHyI4zIWIv2p14FWQtfi6f5pYEV6p0ym8n264gdnj+r46gUXpChhdUJTGVaBBX8R9G7FO4Qbha4ZewLyxBMRbxtXDS\/geSHsc1tqGOTyEa33YaW1Xgi8U\/CwxKnU0VpyBHUd0wQ+32npPleNHEuaYLaOXVyltGgg8auaLSSf3Xib4Jl7FdytubQqLVsKVolYEJx46ld2VYtQcdqRLyQTjA\/gg+iGQRVSFXWzSl0JDayAqjgZz\/q9XgJPO8SySQFZV4FQCR73jwNM\/j6uDN\/0noCngpOXJHUdXgZx1r47b2EOdtGb1+Vk4lUga3j3JNbRjLafY4TFQ5+KFgBjhyYHW2I6CsAuWFObxhU7sa8IXlsNORpUUwUBhYzKY9a1OnZDCPCDFQ6DxtIt6JacsvBnldF+27wsLwGlAtvEWiA01KdMfQEFjYR5DhOPYdMAMTuxPt3ZAsj\/2a3EpkaXit0Goc2EY1iKOu2rd9yMel5BsdNZDvtR9N2RLSpwc7TNP64A+VQTBf19rC\/d\/PwFkJbMuXCkP5lEfAFpXsShR1wcm2UfYb+APMlfCmCusMneN9TCgxzOtRkNN3ThZV5Iegi0cAX1Wjnhh9B4tY9DiPJabpJMPX9DuQLE6Rr94dcRVuoDcgAeMRsvz7D6ohjmwAB28kguCytWWRWc6OVSXhJe6qrvArAtHy8FtfxGoY16wC3zRybKP7yGMntxoKODlzFn\/TEeDvS\/oqmZTXb55QB6gqmRpAtHOlTPe7wBhNeKcaGF6NLWFDQXvOtYVc4L7h1TqUKq2MiRBx5z103Xyj1IRG2aOEpLQ1yR11VTRISZNQj1MUoB3KnyLG4MM6vdg4wqTgHxANZnFpAq4ppuW35qymxtlO60YbNelVuNvb\/j5DbXE\/a2FNnwq3OU6wQqyIn2\/aajvb6kvDhpXTa2ruLJ\/yI\/IURUYJlKL+L81nEzjFwyGb1qmtrVElbcj++xUPxkpn8k9g\/XhkGUgdKSVCCSnBHu7m5YTT+ePvueAGa1CAIWKXE5JSKeJLFHMbnM+ZK\/MNuAebhQtJxk772qkqEs7ooGMTkC9PMs8kEnRuJYaJb2A8wUb3lCEIDmFnlFXpJOEfQ0aItlGwbcUnUdCIiUNdvnx\/Evxyfo5+lYZDf9MDgDvXmXj8l+iaEwqDVxUNXhLzbEserxoZFm8Nh3JDw+WQ7EgU9Iauy+RXLQJ8HX24GqEfk\/v2aRg\/aYJK94AYFXZDlVAJXRISlNiDEyq6yVKEMPchL4JBbmxRgZO1mLO\/3+t+Ickopv\/oINUtlQkPWp+dc\/JHhaqOvKxDmJreE3RUczmVmj1denL46eDoHBJGlcF7xjxv+dBKko\/0nOfNTVnuTfDSRD2kiLMjdtk4pnM+xloswumuox9JTivIw3wpMkjDIRmQP\/POz5EyK+A+aNMkV9VTOO2rLAdvD1IdEIiFQVtW9TkjfMprDiK6s10C7VChtedPiCMwVTpqkSrquxHwKDnXkPrDS8OycL\/HS0bzlTvhjOuKhI\/Q\/8cidurOISmaOwXmzFG6WPbOpwgUh8IKkwP\/0jWRXyH2iYOeymoFzdlzplz59d9hm5sTuyIuf2KnK3apdQN7xUgVPUgK+GLkz3ZKfQ+4StCbAAUf1oa54NG3XsSB0N56QHRcJ\/1D1vUJyLphNzRtjzEcFKzbs\/gHeWc5S4caXdKMfqvr47TqoBre1+ptH2ExE8wNR9YkqgIAJuaPZtQNP\/yhQO9NeDjJi0x8TY0lOpWl4zy7DvShaVTDTBaOGA\/Eq\/+GtIlfum91D5pmesI5Bw2i1X9wefw06Tv1OdXHRz5fNhV3HgWrAC77AuclJSPIdF4grU+2PtToTksAlvBOndqV8qAX7PgufNfKwJcnTlcbgvB8yV0d7TriX0we640j2H3r+xLNt3LkXZjzIQZtZ4OLw29+CUcPNaxCPAxyY3HMrN4Aw9TgPmPdW8qPOrImJ5OLQEvfbcRmMwd+DqG1Eswy+2awj0xZjBndZfqxK+0rnccQEVhLuJrWXdfBxz9qzl133i5uDcT0sj7NNxSS6bQyLS9ZgKfq2nCenO4nKm9dIvAbyStmp8US8wL3+2W1gkfpqDyITAMEFyrpKYRcST4R3N4+jmeDoHfIs\/08iqr4ZK8R2zTV\/m2eUZVYNUkNLcZOeClJvQhl9bjop9fSDGGbnXH3Jq1Ezm9TRMYLMiMfxSrIeOvf0lqsuASD2gSrlT9K6VfjfVfEL\/pPuMJXtdmXQfR+2iMuJmw6OveVCsVVG1fGsWxQzaOQWTUgL\/nqgwg\/k\/+zDZJXS3uzGhwJD0dWWyZA5TP5eZAu1OpXNIWRWCad5nqjQFmDSeHXxwTcFKqXGlH1P7yAjnPlbTS623dUSKvJYMcbiqg4LrxhHBuECSqXW56S1EQ5wUvhCP+uxB9uFi6JxQHYbFZW3z1dh7RVvgrT3uduNJRQUu235cgRBuDVVbsYHe+eHnNkFAC2trRtgRK72VS7SlwnNKrqzEks37olI9gTnHjdyXyPr6BH2zbKL4idm9Yjg1xPswxNb6HtmEh2kaftnlUqJvqFmdWcwJ9XgQR1yyXiLeJQQ7PiHHxhHeE3asA2BiUhPOB4yXxRQeTyMenrqBGVxRq\/4eC2xh3jp5FFVom3+EKPFJ3s5WwNcz2PFo5Gi75HAHOYsr3EvareE\/qtGQXnQOLhGGLZ4M862z1kwd7hHQqRfNRgYTZKBdknpsw8GZMgVcutDQT\/oOBjngzqafK3eZ+RKp14mAzu\/cUwNqJbuBzWZ0XZbhEvah8nJY6Y0xw6pFsnAJ6dslFPTJp3WZIeE0WGQJdzlvM8CQTHmt0Pu4rGPNvBCcrLAqJkk2SNMtN64MlSBVlUlVc9odF+QchijtT\/2+smFP\/wo9yVqcLD7CDLG2DE\/hkoQ+iLrkooTuSha0k2Jd\/Ozw3eq2IoHU+jnavVj4Oao8Cc0\/JVckfmE99qTxBF6cM3qd6hOfCAwkewGYR7gzaemNVXlQ+E90aigaz6xTXw3n5qdMA8mnjGaPQmTymNz7vLGBrrduKiszFfkd8+ql6DHw8YiOZMYTODxI5q9K8\/irEb8D4uA3XEHzUQJ2jrd63dN3Ekw0ZTP0hY9nOEMSt2QfgrAbna0P555sW8u6vcY7y5W+DoTpR2En\/H\/mCtcMZBVVndWIeWGCB9Eo4SIr6jUdXV0l4rntxmgebVDeB89zU+d1x7yIfj5S2EG\/If9jiPuWw3Ak3phcEYrwFtbQ9wkAEuJRyLU5ezl\/1ii0FP7lMlA5pDws=","iv":"67974c4f0cc5bdb241a8f2e92c038d0e","s":"9307a562543e3728"}
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