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Dec. 20, 2025
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Retail

European buyers shopping more often on live platforms: report

April 3, 2025

Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images

 

By Amirah Keaton

Streamed presentations are driving more than half of total revenues for 59 percent of live sellers based in Europe, according to a new report from the largest live shopping platform in the U.S., U.K. and Europe.

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  1. Dior builds five-story statement flagship in Beijing
  2. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. Audi propels Santa into the future with electric sleigh
  5. Harrods announces key leadership appointment
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Lamborghini heads to French Alps for women-led driving series
  8. Exclusive Resorts purchases Inspirato for $59M
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Diptyque plays with the surreal in holiday tale
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