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Strategy

Evolution of print media – Luxury Memo special report

September 19, 2017

Print media has evolved from page to screens. Image credit: Net-A-Porter's Porter magazine, photo by @PhoebeSoup

 

By Staff reports

Print media has sustained itself as the go-to marketing method to appeal to affluent consumers by leveraging high-quality advertisements and playing to the senses. But a digital takeover of media consumption, entertainment and shopping has forced publishers of print titles to reevaluate their long-established strategies.

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  1. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  2. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  3. Diptyque partners with music platform ColorsxStudios
  4. Nordic nations setting luxury trends of tomorrow
  5. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  6. ‘Art of the Desk’ centers new content from Montblanc
  7. Missoni family strikes private equity deal, sells remaining stake in business
  8. Dior takes a step towards film with latest perfume ad
  9. Thom Browne x Asics hits Selfridges Corner Shop
  10. Chanel makes ambassadorship with model Bhavitha Mandava official
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