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Strategy

Evolution of print media – Luxury Memo special report

September 19, 2017

Print media has evolved from page to screens. Image credit: Net-A-Porter's Porter magazine, photo by @PhoebeSoup

 

By Staff reports

Print media has sustained itself as the go-to marketing method to appeal to affluent consumers by leveraging high-quality advertisements and playing to the senses. But a digital takeover of media consumption, entertainment and shopping has forced publishers of print titles to reevaluate their long-established strategies.

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  1. Sephora introduces new concept for SEPHORiA 2026
  2. Diptyque plays with the surreal in holiday tale
  3. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  4. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  5. Legendary architect Frank Gehry dies at 96
  6. Hilton launches loyalty program at sea with Explora Journeys
  7. Pucci leans on classical luxury codes for holiday campaign
  8. Luxury Women to Watch 2017
  9. Lancome to secure spokeswoman Julia Roberts for $50M
  10. Luxury brands broaden definition of love in Valentine’s promotions
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