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Dec. 18, 2025
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Saint Laurent Paris rebranding effort to settle over time

October 31, 2012

 

By Erin Shea

The rebranding of Yves Saint Laurent to Saint Laurent Paris will likely affect in the short term the brand's relationship with its customers as they adapt to the new name for the French designer.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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