A noted luxury analyst disagreed with a theory espoused by Santo Versace, chairman of Gianni Versace Group and the Altagamma Foundation, about the three-tier approach to luxury marketing.
In meeting held in Milan by the EMEA group of IPREX, a trade body of public relations firms, Mr. Versace defined the three tiers as accessible luxury, aspirational luxury and absolute luxury. However, Pam Danziger, president and founder of Unity Marketing, Stevens, PA, was not on the same page.
{"ct":"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","iv":"5c3c3e121475b6338c97d9138e2f80a3","s":"6b5fda1f29cae938"}