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Expert disagrees with Versace chairman’s model for luxury

October 20, 2010

According to Versace, there are three tiers of luxury marketing


A noted luxury analyst disagreed with a theory espoused by Santo Versace, chairman of Gianni Versace Group and the Altagamma Foundation, about the three-tier approach to luxury marketing.

In meeting held in Milan by the EMEA group of IPREX, a trade body of public relations firms, Mr. Versace defined the three tiers as accessible luxury, aspirational luxury and absolute luxury. However, Pam Danziger, president and founder of Unity Marketing, Stevens, PA, was not on the same page.

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