NEW YORK – As social shopping and Facebook commerce begin to take off, luxury brands need to realize that social media is an outlet that can be leveraged to help marketers learn about their fans and reward them, according to fashion designer Tory Burch at Women's Wear Daily's CEO Summit 2011.
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","iv":"9a784480d3af4913a4079c4b291902bf","s":"1699a8735d8ca2db"}