Marketing
March 13, 2019
Almost half of shoppers have found a new brand through Facebook. Image credit: Swarovski
By Sarah Ramirez
Despite marketers’ recent emphasis on social media platform Instagram, its sister network Facebook is actually the top digital channel to discover new brands.
{"ct":"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","iv":"96223908a237a0a967a746caa50c4630","s":"9fe47a170166d426"}
Share your thoughts. Click here