Marketing
March 13, 2019
Almost half of shoppers have found a new brand through Facebook. Image credit: Swarovski
By Sarah Ramirez
Despite marketers’ recent emphasis on social media platform Instagram, its sister network Facebook is actually the top digital channel to discover new brands.
{"ct":"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","iv":"0ae2b47b19ce3d0fa8503a99915a5ef4","s":"927ec43869ef5a6e"}
Share your thoughts. Click here