Marketing
March 13, 2019
Almost half of shoppers have found a new brand through Facebook. Image credit: Swarovski
By Sarah Ramirez
Despite marketers’ recent emphasis on social media platform Instagram, its sister network Facebook is actually the top digital channel to discover new brands.
{"ct":"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","iv":"60c7c66c972e98480064fb0ad477c1ad","s":"f64b977885d346fd"}
Share your thoughts. Click here