Marketing
March 13, 2019
Almost half of shoppers have found a new brand through Facebook. Image credit: Swarovski
By Sarah Ramirez
Despite marketers’ recent emphasis on social media platform Instagram, its sister network Facebook is actually the top digital channel to discover new brands.
{"ct":"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","iv":"571de45df009c05cb30a0499403d1a94","s":"8f1effa0496d1583"}
Share your thoughts. Click here