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Marketing

Facebook files suit to stop sales of fake followers

March 4, 2019

Dolce & Gabbana invited influencers to document their time in Capri. Image credit: Dolce & Gabbana

 

With brands relying heavily on influencer marketing on social media today, the sale of fake followers poses a significant threat to those who gauge partners based on number of followers, causing Facebook to crack down on the practice.

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