Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
{"ct":"3QXW2rePJAv8KBVVYz1PDQIaS\/HgjAHcFUkxuK3JWD+m\/wd5Gx4bd+x+PiBU9Y7yBjfGWc0ICJdEVNMULCJ63TMEgqnKKccTx6pLTm5NMfQncSNJFNl4Z4G8Ts4paSAnQk13VWrhEozBDBXJWTpCC1diFm1I3tC6u4CkUNL7FX\/hnU2HsR8udQaZpCyKepWsU2sVaOuf\/ypHT20+sb08pixtZZZeE1wi3XLZahhV3tm67vOZRDfEdyagMGKyy+Mzw9D\/JnjVeLQ9cIdt8z0EkObBm\/z6DbKmtPhtxj2ihgrhR42Jsib0ZTFPqcJk8NGdG02c83nMaPs++OXXz7MRLCniOT+trvKXmPdDw1KJGXYxDXLTLDCism5i0\/9CCY+tSK28ixCxX36xD+VKwVosHy3NwiqBP2u3cttDFWnZQocw+Lrp4t4NIPLryTA6I8blAXh4DBHnV352P32Z+a8GrWPWePeYXK8jrRsGTuD279RnaU1yHjalPCT\/r2A2R2zETFjNM1aAb3VL7pW6uGyVXQc7\/g0PXatYgpkMK\/YDPYqMilhwMN4UWeDD\/RDbEsHxUds+frmvt1vP6XiWjN\/1qNJCbIPhMIX2bDhKOQScys0hiy29Y50bZd0wpWLi1Nn\/3KOEC3WSZLix0PFeCU25dj6W2uUugV2Vn1fuVBjvcBUvbiHnAOW7wOrru9aSUnDoMRc2cpMzAiftrMMUfzGFh\/8LqPTsVaB5YL0\/WuVMB3kAdhVXH39NYIdx1ynrBkpp6EKeMUIZEjiuiV4+h8VycJUFi6EmKbMf\/7Mg+O54SvilPQnWylyq3WsqT\/ShYGky44Aw2JZnPTrnx0\/AGAclVw0nDbLEXoos36GkNIyw4\/wa\/F03NW6pd6czqN32Fi\/Ksp\/hHdjR5cTi2HVAjwG3ohvVq+RHRnVUw0MfmWp4b34Znos9+8YoV08u72qFv0dNrW4Vxzx7IYt6QqS\/vhFEro8jHMNkEXQM6fbNh1qVt3UkBpL7syulIIZm9hp99VS2oHNh360S1LfjjWocTBTCbpb7iwGdsSSRuZBi2cthESion6KvEPjEdF+ZfGAv7tFCoEs2AsMkqgkJ0Hrd8y58fq0du\/7C4jiQxbStBI1LKbLiLuwEuO3K\/oVePGZhsgSDdJy4QxFLKksTjUzhwEnRI6YTrfqwcmbr9ZxI9ZzM4kx5kCpLeZsrVmzp4wS16Cdb0PAMV73Y+oLqVrZocqwoZzM9rfxQKjXVP1xca86asm+soCdIb2qt+2QGBHYgvFpzufYQ5kl4UQKA3DjhBkny1\/p5CHZ+xxmzw4cO2gIuhTsMEBI\/89oOIHciTNdEkTEs2XrTBae56AyckA4HTmreXBcpkTwI9iN+bKFYxEYZcDa8XIap4w9OMLstcacltfFdXgVF4P23rfIVDB4A8qHy\/Jl7Y\/CPgvLTP3wEkvz7qFdE8bcxK3AjYvLhqVkIR3KpENVsxqfGoDlROoV39Z58u+egvO\/MhY\/Qws18XmFTyaBjBBgmEEo43gEvUi6X+vqkdttoGglV7Vd5EPxG\/jSb4Jvm7r3Zf9l+fX6ryKJsYs3RqrZbjcclHzVL5x75GWWOIJeVLHJA6hTwhKn6ADfR8DiQVhzyvtIRBBNkYKN4f04ifH0QGEq+zfIKbMck0Em4fWzgHjAaXgYR7ovoj3qO8Mqivtl\/UUb\/ERnMK4wPcwevnXf63ydKj4UTrEImcCgaV2iPHkllDvPsLLQ9pCKme0IGtU3GDnenptW3N52DzVlSpi+IA7PaB6FEfnbCqH04wpALB3OSqjJW+BGxcFDagAOdI5z\/aSoawZnMhsyxHs5UKFNDbV9axiDsTuLL7lqCG3LFKmqjVwgNAhDeskJrpbm7OIF7jCkn8aac4O2vP2OkhOAYupF\/QcPYEfUKTZsLSvPb2bksrB2dXaWtWP5u7\/vtKY9sIMc2FAgpAjPU0H6psMhKmyvErUD9+Jfftbs+E1FntjSDR6IkWSRqhaXu\/XJk1ssiuSU\/I14\/NgpDcywqpp6+gN0Khii7uhpvcFPDefaei2CcADaeBeFixWi3YA8U0HWcjJr8dVZ4ASmuELht0I26JmHf7MpFQ9B8iAPRRL8QUGGPBLV9PVcc8QDMdzahsVZ4QhVyqMcWp9Ic0NNwK4oH23wiJPCi9KLp6VJd5l7RNc\/3PGd1OJHpQByapLP64HpY3NU7MXM2EZZbWQba9q471sehugjb8IfB4BJje7mOzt+LUf1ko9Py6kZL6mCI94EYhaDqu4u14phlDoZIfGohkywMFqAlFnuMO9yYMM4z5XVbbfldmJtY+0upjU6aZII4njrI0Jda8DWd9SDOSmx8Ak6E63x5HSCNKnroZKtZcnmsKODoH2uIAsK1Ka+v5aZ5pvS3oCmFBUHkOeyJEa6e6lWYrfa4ahOWodUUqpp7zOc0xryVHskLBm5R01W+1+rhSR46uT2KTNLGjl7iyHUMoITkIBFoIZgLEqy3nBLX5Kbo8vrGB2n15FCGu\/si0yS1BnDRwVb7lReQ0j2233UgK40BrkfUs3gCqhHBJrCMRVmm0K6QXSlGK9xFeBT+\/\/lmO7seAVCcHzZAP0NhO4zMrn83aWyywnisQOWY0gUuV0EIqGYBeIeR4\/WAC3ap\/qMD5ck9WrYNXjzvPEasI4uqPnbhhkBMUgd3qdB+nHVknXNw2IukcbDkGtL9AmAQYYukrqjtPfSNTfA2siAJXACIJiMZESRO6wzQWDCGCZ3qt0moMmLHnqBgfvoqZ8N4r\/XV1q900R9fvDiwc0Sc+ik2gDkolP7rEyC8ZrHa482KT1+MJ6YFU2Yy9HHkD0x63X98yQWJQYBOwmfHTP6BAJxfIPO2JRF5\/mUAKNzWhItnP5B8\/xRUD\/kuaCSzEOD6d6KgxQdckX\/zLpJWZizaoP1Y8TxV+KJdqCwsLC2HEJyUlvKRq1JHjOAapX9Brhgf2055lKnAOI+Gass\/m99hZsZV58gtYvZzTlXAbVsCUhTPgRIvu7CWz+5O5UidkkCMiNHFxE+c+pP9fvOFZNW\/avRH\/bpMcMx3Ef8wDYBH4ZNmpyhYoYHLsk8JtI97NxBpPcRvUY67BXWUNbHINn+F4mbojAhwyRhxc3uRmhF+8YEUmP8VhqyjkLnu+PMqDussLNiIb\/zqq8VVMt8spIMcU7SdgKmpEXJDkoUE9ielLoVKeAkmZWw0Mg9wB9kteS\/stMIu5ZXYkoojvthZpmL0xFS0rI28aiNxogzTtMpwuITwikC4gVBeJuS3EF\/shSdp33V8cok9mQE8u\/DftfWxhF8dqnCAE9SZVP\/60o\/9WwONqiTpCs6OVd5DlglRa20Z8EOhzqfz3D1iCyKqW\/NoqydCHzRPAaIvvelZfF8GgT202spPpqDoQyCZv+rUHb2Hwp3alNmRWuj3V9JF7X7ub8Ax+CYjA9xyYvb5boCpaxo3LpL7sXUCW907i2qkZAyjYNWIMZYSTs4a0zTa8hZJI8at9IocA\/u+R+FYzT46\/gymXOnOlqCegxWD0UroS7Pbwqm157D6ONoOl63hwnqq5sg4b2usu+Dzse0iWwFIiOEbFx5WATynkNSBM47epUgPDmbC+il1Hea8wEF9JYo9e+81Vp+X40oic1ZqPVaBwfCK\/2uZ8zz8NMzH8MoItGsWu8rzytrb8jxWPpwDGWyW94JSRAoX9B34lQJLI+Vn65GtCGjTwlCU2BBk+b8hx6CCbnPYd1x2gzkBAe0NLmcctp34cpCNQ9RrTbIAE\/BVgoSs+HnNeYSI9JlQGIM\/M0xNwH70AgLF21axZEYtxei4306dPNjERnWPLBAJtjOWj95YgbQ9\/i0DQTi2Uf4518Efw3638B2SmbZQYhtSlVcS4+Qry+kj560stqKEIsUH816i6Qcd2Z065VEfRfKDtDhYqNRVo06pp2XB69uJ9AGAlMGGIqMv53Cqai7GD8RyvmEd16eTgr762+Mon4432emt2GHtDxQ5wdrDM1Vjvadlsw3T7tDX7W9eZxhHlc8GWCBGCdGemO6yErcoFOyDwsV\/9AWINnxSOnBSs0DdI+FQz1\/RoSP0SXDGPhn48uWARzg1EtGJCfHcXp67I\/RqfkRmj+CrsVhNFjslAGmCBMNvFFxjg0Jr8R1JoyqXjBsINdBDxMcz3IBLtv+RTfnppHHmuekNusFkPTlLRTHxcx5yRmwUDUd5tqo+Rk8Q7An1+pgmpa4MS9PNe2YnAcHfxnnIsGDic2KvMRour7S6orx3TmPnzglH9U2egP1r2QIkwrI1BwAjZvNrvPrhs7gM1yI+vPcxK+c8AuuPrM77dn0lh7CqrKd0BLolON0P\/67ilcKWqXMMxY2QIOrUqRpIeh43PzViDkJkfqx8i80fZEf5N04a7d1MrYZfaQcusLGEdW8OWprugtTlgtsvVJPvrCOlH50Jc8NgX35FALsnpRw9GwWFlZEkLdgv7PhthqyTo7zCtMsLANJ9J4vpkQjSEaZWO48jfxHFuO22kolzvEBxjE5KMPJ9ovabM0UHAENBSt0AlEPJcRRX9DoNeBOhIl0OyNKahkp0tpbVFUhCr5sb0uUwKTbLYm3BjrQwj+VZ6cdvOMo3\/wIiQKkS8XMfsfbL5415VPAwLWOXQ94eToOdrBoN9wQksWoYCFpGsruJVZiJoW7+Uot5gsIs6dwNeeViyh9CcIZQN2ZtNboGISoxYssuzl1VeyS2KJhtxB0dKS\/bbAzIh2gaMrCo48bTQV4TESSDOd9nfpLlmQd8dAwYEpjZM2\/4LiT9yWU9wnaC\/ZycEuAbAMpbzGdDpNQ5\/XpBVq3aERr+DZaF1uFgdxI7QMonKlLQLCMkWwJcg4FYov4yPQVCimtTJsQ3LNZrSdIyoZSraHIRGtAV0QjRn\/J7yja\/wO4xwqF6BxhANs9kopp0DsewP8GYGUizVH5arVwQEooTjb+tic3Ibz4rRS2oH8T6AxHvdNswaMNgEZ5\/OUb8jYCfV+aVdjYveuIOjjz65QGRS\/FSOhNM7uXXoPnHp3LnmB3V\/fkaFgOKGWFGJhY8dE8WOy35ND75RiZLq1kF\/4ZzbUyU99IdaXpvWRXWAFPODftHoaJe9nG1TQ0YWkCcwaWEVW7mS5PDGKO5h0sKBGAst1falgqaGdZkwywLShmAEKuI7Im4jFu+VLv+xv+HK0Tr1RRq3i3UX5QuH2gdhL9ekLgfXaZ\/1T7QwVVZlGMzrzjPdTm8Uojf1GBR9wp+7pbA\/ZnOBo0l57fUWAKUYI653abMriUzYCR7Rcdu+AHVG+dRWRDiIhVC4p8ictXNdm9GkdxDYFkCqtIus3u\/9Fl6XxbWWBkGl9wA2iDFtGQbJr5qW0G51I0WX7vAPBFZHJQmx3gBRHJgJbTHAGGBNyxC8k3rXxgTvxRix1OLTLENviULVAdIGYfg7FwYv1nX\/2LF8aFmHc1WDm2afuTZTyTpOKvZdT1wY3DWUO08huVXw6MXjMSFhX0eZIE1He8+8QgjB8F1ZzHMD4OyNLeOBSXWfzYppzVT9GNXl+rqv6wm4mpQFIupjjPTzmCX6oO8HkZ6UwFIjPOs82ZvclmPJeX8rP12a0GatTBH80wmzkq6mCJacHGUPpeTAahL9Q\/VXz4KhNu5BSwcv\/PEPAN6tCj7LeuzlNiMQ93cKZSZvNb3mq3lqspnvvLkpnB4eUeGiqNQBGSwl9xSbFIaiKYYDkYP4pyKv2lsei7p8F3LxUr32l7iOwIpMCp5B\/Job3trVpzTIoJTkXSwHZo\/eBfdtaCsrLFpFwgVFpL0msKfkYQmW33f2Al8MeYCoTSGn\/ok\/ueUzkfTdnNOPs+l8EYurhwrBJAMUXpYta3l+MhuZYbEdA9MQ\/N+yTlc51sz9y8b82iVdBIqvbQqtrxDjSb3hzD8g9oqOy6KBrHE5sX3tFS6l7XyYEWJUbMMrrTaz75IGddmjZVjF7nKQxFd+pJijd5vyR+s06V39yKNjtIiaK5SybkYfem7dvAERy0C1UA6eSVBYyotomxU8DxslG3mkF73M2N04Oz6U21t4sxxqcF2JxdYLsjffaBwzHDosVzXzCLclnx6BCljXCiibJvaE4bivTJ+qFiKUzLXdRobCwQNuDk96D\/Rd0YxWzP+VmB5R6e3GosJ+kAKDN7bVfaU7sF2eG9jqYtTAUVP7HipgHM9GVsQYPhgVNXs5jSm9BJl9vuRPPoGMGMBjWtvNRVDQ5kNSuZK2cH7jRPtdhIZ48F3EVlD0IiDFXzsxLSkIoZhUhFlFrDdjmRzWxJFFC7kBipaHkTlVZFiE\/IVtXeWd8LlH\/irMn7EJWYDS8ROUaDHE9tFnRzwAf3yVSSTk1VCQjb59Lq\/05BuzChlD3U\/wNzZHt0rqRaNDtx2Uhy8dV3BncCY1LqXA+8t6D6sTF2MlpbDxa9dspv3WIv10IVakM+LWVEuMnpOlHzWlIfec\/PV3jzRp3JJLLq1udfeC30IEazOt8HijwLHvAYdejVCPgfC7\/oAKv0O\/Q3CKYWABkBcAlgKP\/bzUSUQqJ9qMZnPQnJYZDl0KQBsKi1Q971Z+6zb2blIUrBjGiTjNZ5IXJhcWCgOvm+1RSQwrZ3qbzNrUJOLgRVtk36PkJWO1gmLWgVzqntZvKoAteK6AQ\/lheK7SRES3248eSLWheiuI2cQe275jTU3arzI\/\/CTAfGDX+Vl0ZOu8lvqa\/Q3DB83lokg7F0+fKlxa0eDUkzs3qbSf\/qV1varB5c\/q+d26K9c1oKkgj9D0MwQOXkQzfG8yVvQCsGdhkOdiavGDu1LbscgEE7AE2IJDd3GQRcK+0ZzQvUW4T3IbqPrs8yWbIQoQeLjzQd9gyw+56RqpILLnKMnPVonQG3yI88uHYfK\/3ZTRg0SE\/LbeE5RUSHZ5ai4UDhSpGET+aQQDZqczV08Klp3miko2B\/FG4g45zbashCbtEgbqEGCIbUVABwDgtt3\/xt6DpJaL1UfcqymfdNBJ9bIDWlqITijRXz7Z8MeWxxRPjovh\/2YUfq45bsoI5Ma2PG2nE\/gAlEkRB+Mgot+zDLarn\/LUCR8rwax7GimRpyUPPjR4TnSd+DPCDCxRbXfGSbC0A2g4AL79D201MsS5eSLth5RJlohTkr6pbxNmsdMxYyXVqIhqUh6A1\/yR5FgcIl6gxjxbK2CEB7MK1E1Cq3uqmDxJo3RZrzNL6e6cr6h3npg1Bw4VcyjIeCe7ggL4cDOy\/fbe9yeiMRh64JheyGlvnjsqvF8WKekrU+0D+VGIDKJtbfcxiT2owd0o8SuPBo3uEiI5NEvP1V\/yaCsuIV7NoN4qHnUT+S2ySdS3oL37tkVFKdkvVPRUuumjKv+2apxnm5ZS4QOULG5Mx4mdjUWbjRIylpdoHiLMo0WhWCmYf8YSbIN1l6JSYweFpfGVn4cSrM6Kcjt4VLsAUhM1HkYkj9letqo2Y3C732HJNPB9GZo1sEqZwj+d9AFTyz\/RXFIHuUpmMr2B2uLI\/apOwBk45tJoihPiJJw9sxLaSQ+NUf6caLW2QKID3s+F4cdPiTVY8GssYs72IN0C6p4o6LXP4fYJvv1s3a2VDfcRcy0PQb1vtSePc3LFKHu3bn4Us4gaP2PqyPcpUI3v3FDZYxlFbVo9a+T9ijCokaX0BgUSreomYY8LVyb8i40UI4naP9Jxwv+hpLRyOnri+pzDOvxtFTIQYBnBsWLVFt+X1gxZvHqn7xRNjIgnXr5pmQE\/HrFUZM4MEBwMDsnhtLCinLx+vY2YOdj4hnXc9unzu2W\/Y2NzDfbMxYuk2JwdK96EXUYRChQF3eR6edbp+uM6BoXouU+ndnxK6gJapzFrFpyVnQVaDlorkcCa4oSif0KqL4fx+VwqRTgkmNysXm7H713HM3AHtvu41xaa90+rjafMFYMZi+lgp16BK7IllEG\/Xgjth0KCuYcQp8TZRrTHeaXl9lei+I6DeS8tkmlm8PCnOlIWx07bN0kc\/cll8wd\/LcJZuOzoqNB4HeZ4YIGmLU0UnnaVACkrQWZcqLa0NJO+21cOhhnEjg7ovfEw0nALlnm89523ABktcVDCuNZAUT\/Jr3rS20JjQcfskHsxld9YzvBkoZMTVgv+vbWh5kKmJP1RQBryYYZxDyqT1OVTmnUCoakhv6s+RNSaZ1d+Do5L0SPS4ULriJ5f3Aoj3e4UUlwyAs70jFtmU\/AekTOLtPzzNMahuQpz66YULr7YHqWYBG6OiCz7bBhGslvOtMcUuDOgT0\/Zjml9bRfyfptPJS39MDSn1mYc1YIi\/6\/HXuE0GOQge7YROa+8X3\/paUOGDY1B\/PREsFW1OTGJW0I9\/jTpxgseeTijz1uePCjhbpJMXRnH4CYgFdUjqGLaKe1LJRIpb+B0hm+nDzvbhDKdisWJynYnpw+xdK4MrlBP+2xe2XK3efZkX4p9OLYyWgzJGWitXRkVem79\/W5ZNDS28RXwv4F\/KQE+hZPxgEz530y1h3IaLPe5oHBxURShspwWJRO7xLCL6adhpY6KnCXw\/\/\/Hk369G4lqq9zro6jXeNhsmeKE0+aOGmE7jGBrl9NF+t6HVpY6MHdpyoes+c\/YYyZoPKvbzfoY42fi1jsoYPl1iWJqK5ZyjD8Fug3cbgf3SsDpZbJJvMVt\/HXVCe4\/CouFpgHOr82583Bstrs33qjRRDlVY8UpmtoMmnLbsBuOaf1dUY19NxKMTLruJQX1YqQkt8yH9tDcY0HfDFWSFjRNqdujkQt6LOiiW\/PU3vFqcAFCSckshTAtaiErpK\/+6ziUqjx4TaexF8sm7s2RAUnbU8h3WhON4yxaGNrrM2GI4nt5gF3PB7EHogI02uSE+IqI\/YBjOm5qRaSzezYspIIJ9M4G09mI8UkSA49PeC4cvUwrs3H0iij6dnoXTD6utC1AFu3BWOucp75KMyoRKclCJ3yvtm8wSnPyaoXa+m9rIY\/whm7WaAFVKBeLLGQobn7Fe5hD82Uh9mBOLkDP3YzP4pyQev2rjcwqefkIR\/xpvZQxn5xqFYNPntnGQG9hw==","iv":"7eb65b9d3f6087ae783df326a29680e4","s":"e1c2b5625491fee6"}
Share your thoughts. Click here