Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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