Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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WgkwwGjpbkG44ADiQ841QJm+Lh\/jDkcqrJ7oPLQDoZe59Bw9a8mM7r6wu+meRRtzqQJIuLDAPR\/Dmy3JjaJnMUAnCXgdPLoRywIY2mNjVD\/kPplrIdgq9T8HxXmDAUM3244Q4Z+wUT0mWcQGUkUCJdB31H6YQes5FVhGTa\/SeJNcW04SoM8cHebFy4afK4080n7LCS+MFnlKHrT97KAxqJ9r16LuN00n2IoV+5ItSwihKNI\/KoqMh7GviV12UVb00WNp6gdKbVCua3yEZOFVetE4Y0Wyq3\/YDBBoO6sJsz0tdjETrNjeh7C4O\/Tsc2gJ3UZeV7ARullfrYZJUHRTKRDr79imXy\/DbVkw2SYi6crUeILKC8At03ZxHPnywCEkt6EzYRf8G8mohHwdMZ4b8\/6KKAfObPI8MCLGMoIezmHLJTk6Ii\/wvuKBxFnayiY6S3Lx3grP8IuAZrjW+PVjHxTow7wmckicia6JquWxsk25r9hJPUpqkJD1JZWsDLb4Ln0lYiL9XTnyMyKx1RrCYa1k4dt2nRNwiD9qDFbnMUwB93S7I8znepnMOqjVpIZU5f3oSEND4KiNvsMqQgtf0RoTwwfpZ5jhkuIdlULsXLFiP2xcECcVSv8zjrPjKdbmWDL8o0tWgAsNlLoxMGA5LkBdS\/DGsZ42nvpd2t4t9bvXvXM88WkwCxp01SEdLWdLlKLb5TQWSJZI6JPz+Ki\/BnUNWtdg7OY+kTP88\/sPZail9ca+d8TXXSWUEfu3MWjRwpvmRnyjNyEmkuzfQLSHGa3W6zgj\/lHwq2UI3DJPjoqWSWgkMYejfeonllHUBVGBY9GPCmg9FxBF1Wq+xb7e4xEg2sgl9Ec34y14tKWSw+UiAE4\/fJyri5WN\/JodVN0a40AhBLf4WYi83omTFG9mYU4ZLfvRhJDXD2Yed\/To3+oZLR68MhmvyHU5EtDF\/Go8JlWI6D5yDCzfD+0iXDqpNcc3WGBsVjKWGB4ZGL4Kx1N1WbHQGXMOfLuMaKkhihePf1npwPSVQintUAQAlrB2sCvjqkU\/xi8c3HL2fvY\/I4zruWJr+cbOTtA4tt2tJDs47PhsBknKzaEW2FszabnGehmFZhfcCHP8+sAvEgj2scxSao+j7PMzUCkURfhbXdiMgLAKPNDFflT1or7eiM3H4rMOzB+MvEE+1GVD+pZ0htc1\/vRKRnHSPMUUcRBmD\/b54Xe26d5VFXYktUEe7Aggv002+8j0Em4+EOw17qSI3MAIudLAZiXJtSdiJS3yFd6MFu6z+MZQA\/J4VlCoqr\/1A+D\/dfIil8cBKZe2IDHG9CdO\/fTpUs8aI9w2WERw4uFVHUAKX7g9yXK1O3Ia75e7HKjNg5\/btnXcZrUi2sH\/SMDJLyosR7nhoB6mfWo5yIP2Sl+xLw31AUz6+DRi\/bsdvWehzUqiaK2BOOFHeQc0n6VhtGseGBj7usyOx4dLngJL4FQtyAIpmdMRUH6UbnCkG7yp6P5pWdGIubHNWOZ5bXjobsO6xm44KY0PzajsL03hqtYO0kVh3a\/kkevslJq9HKyt12p1pWVyBU71eudYMNA6165Foa1XUME\/TSlEsuuBoXcv9fcbqN\/59QRYpXylem0CR4GNxSyRU2\/LelA3L7owZAIiBFmu5qLGdyBOnE6DKKT5FK4tTFR31cg89MpOVbzvH2DmkZevrRDwWEA2h+xB3eS5bsZikRw6DfL\/sjDRUrzxCPv+h7FmUlOjDfSF7P83ldnpQj+YWsC66wWVmatTY+0xLzHLvMIzJu3rFMwHdDv2Uh117a1nSaEuk\/ObyhMfmMBUk4sN8oTbDfKiU\/7mYt1egzMuQYpzLxU2hBUfhPNVoJD\/uLwJeiYnRwHGAYalaz\/Oyp16E54bEmQoyup6lSaADF0ayoQT4mJx8\/93NNRLHwzPy9bT9Hnoud+IyQOgqp1borFfZyHGQzB7BP8hIR1IZBcQZ1l+EjUYD7U\/0uPdRWsglX2wzt6gJfJw+8uJ4G\/RlLFq6yM3P1Sove4xNnDyisicaFRH8LWOThp765\/l9qANhdGooLW8YU1siqZb4IAoJ8081PaTkeELO1RJzVytBQTT8Uelv+dkWTToDMq+Pn143haJPJHhRUdmF+cnnodMX1bHrXv9p0n+Ni+VhOEIixoX9kp6mBxbNHDjijOsOlOTmXRvR0h7LaDcMvUkmHVqquFgyH4P2998BY2owqzJyExkVr58\/D5ewlQ3J4Nb4DULzNrWQTuUo2CXbzatN2KyI6+ikWT9CHa4PxlmAEXWDsBor9+gkY1vAecBTH54biW10Pc7ub4mP1RiYsG519Cl1TqSuL5ydnZLuSseE8GacBz5pRKW9M+iWCT39jl+1Lsij6k9Jber\/ualsAcypbZcW4gXEHG1k9z17dlF19U1C3iWXW1FRwcMc09XdHPG+dXtxR0fb5Gtr19e3zv8h0f2i04F86fS98hdOn0EILUaaJi+mDipLjY3DOFw9L3qzJpARY0YbIUsJggvGDitOOwQUMZUGRJsazcOIUkIMi3ubYr9wLtNrcb4\/\/UZN\/RwEXv23cm8xAlxiYsf5pFfHkFHGKKZ44yc52SaylShLYgI2BShvIbfbjy9sVfmGhNf108oF5EeIQ5lojJ7vDMW9ryezoeFJkjr8ebKF+rrNN61\/kkuxlDvRSfYuRdnMtcUQbIvH3qkLuXkGGrxpvT2Ht9GYlb0HcflnruhJDO6qjbtxCRldanAe+DAwK19juNirrrzL8A58VTpRdI6CLN34n2dm1XiRamXPqsMs0mcozsMPuxFwP587ogscuxu\/e24acBVd4MulcfC83tuley6C5XHBnRD0k7MKC4icO\/\/NEpqXCbIoVWt7nKyoNEWq1EWnb6U9\/6StleMjPSxZxkbn6uAw7HzAsrOQGSZXHHjcxra8IP83c4CCK4G8urXGyuOj+VW7hM4+B5ojST7Kd2r8LtcZUZshxOqN+aIym9se2SklGdX8\/FgfpVsGIjKWHM9qN4xt6HMUyvqemD5mnSSJkbEXC3jxYe6TW\/KiFDEKA2PGVNViB7QzRcNuSpfO3kH0L+ZBeOzflNZdJVLOOblX\/wcKHjCdS2oh7Aw42+nMv4vZXwW8vYJtoehzHTz+4HEAg3\/NPWX1VOQBV5FAlKoVvsrBCgDyd6xNyN2VysCbnhi5dTEoDkQHCWCg2Hp0U9jB7LRE3dXBhMAbF0BxyXaNrM1O+xpURNnGNBPTaekA\/lZ4V7D79k0iMKPLMWG6MbCGijacucrzMYFgKwM7r3KhE9wNxE17dZ1ARcWUvvBs3RGVeFk9q+1rLTdc6bif0vOGot7+5zNEe5WdfTrVkJpsagkjuUHNXobTSvSn9NmYuXu2fvP9sGZPn8YgJF1SC3NBjlk5AkciJ3EwrMYXKnymAF\/IS7GUrfEObBV6SB98BIwv2Ajq\/n9op8yFIj2lSWXqwUPe8lT8dYHsao62DeNghini3zz3sZpqWUU0lGo4xTmzjR\/QTrOPmaoAJFBltJ7icedjvyttA9rrw\/2qCI8YId\/RATyaYSnmAiQqaE8F\/QgI7H89CTGAjM62csjl6uEkDNBzBnI67P86oBwp2kBMcghZt\/fIIyDDbmRHi\/pi3xLklIrPOxcLY\/nApkdMUSLGFvi6kY2T4hJ2PMjye1rEibAqxR8dPzEzDt9WwvlRSCFnzguN3hrlYvh+lzCPJcGXHoqYeh196YQ60sdZl8qPRVmHyLJLII6eEjrYTR89dWTraiLYhixNqERAYf+DSTxHf4nJIJp8uJabebRWqDnWtfa5iqDJCP4MOHWcfbVMs8vZekafZ7VUkRpKm1ZHixov8ifV9YCsmmd0\/6OfTm9kquWUMY1lSMiYHFnKWjiorVONB1sMmPT8ZoXxPA71mETXu+BXwUtAW\/ucGV2f7J8Yp7Gqj2Gt3XZWpdd9FploSqAhMO3t2PiI9dHtlOCEg7Om6qLSBHrTaWvn9UoItqhA7FXJR35VJ4tB8ge1Koy5FCXi\/2FXbTI0uJ3PVgm0G5k8XI7YGVpRl8+KGBRPKKZu5vp3k6ZZ3cnZ4Q0EAO7la8rOS08+wXXzsmcvSWhDomjmyRydnN4SDVVftRptDHw14vtf9lfQkGokjUxpEPWL\/3cf0uRH7V0\/b7gUnmS+\/75THWDUsZcAickSN\/Li4lt+hXXiLDGb1gd5SO3zcr3oMfK0xv2ORNx79J9mP1UpXg3Jm9cySlahOdKmhDGlhglbCgSxxWkjGWG9USECgQKfMNNL2vuiB38EYpQQH34fowKMW4YyyxPh3UZtbMCRmPgV6hxaU82F8ssG0gu3FSE9Mpm9KYiNWEetHcYPwGioI8sGJ+Y+RwlHWF9nk8LhsBJ4ZA+osmU83ICzHd8mBwdfX1oO3EjzzW6cKnQ96vZB7ehIcsDWzryT2O+IjjcuoXAnxpntNW+21xW7vFMEKjwMYqRudcDkZUcyMnV9FmvioxkA8z8+CT5S6BU+eOeQf9117ELQtloymcrI8W7NN3tHENDBfI0GmAKHCLD\/px6iozEuywVH0qntrPntlAidd6Z76dSmpYkXTz47x31H+tGcrthLJqoD6fBu3YFmuV2HRrKYUnARNF7B7cggLTDJqfCF\/bzZE0uSCMW6glreQjYMnrhy4iwTS9HNkcVtNqpSHfFcLpv9BPpGst4+hUkIdPRdk98iXNBcWxtS1UL\/gkg+G1lmVXPJqvMa6Ra3EIMmp+fLPkCTYy2At2xUgmDzzXGYEecaF5a0damkDKNS8e\/bYvRnuYUmMXG6TPJLAKMK39PxYEX9NVGtNYXQt1gl+BY4lHVwaJVHYB1tI5vMUvTtM1sTfepYVYbXsncHOS9TBLww3LJV8wni9uObH3qc2OqpqtEmAkPh7nJjMAjAFP3aYadUciPkab+5MG9uQgJhPAbPP7RDYvgXVS4rDtBW5KmE7NyTzJYd\/gqFAu0bYZkW7i8bahDlulY1GUQMhxMgWKrk8wmwh7iQW4ouD7mCk3WR1o+6TiEG+V\/20QQUlNSV6fd2h2JkGqVgFyTalMn+li\/A+VCjIkQrvEv0eiLjdSZ98K7vDWgoHfwUvfLcAHR1+jHzhYz0SZL2MLnAgIEZXCmuzHl4VpYkxbj","iv":"343be73b86fd99c817739948934cca8a","s":"cafc0b26e72a4859"}
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