Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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","iv":"36d9911bcc6959a8b10a3331ad4486de","s":"f919d67a8e450a4f"}
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