Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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","iv":"81c8098babfd23d4fc87399dcd836169","s":"7b1481a1b5e1e678"}
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