Marketing
April 12, 2018
Hearst is one of many publishers disillusioned with Facebook. Image credit: Elle
By Danny Parisi
Facebook has been one of the dominant entities in the world of digital advertising and publishing, but the recent controversies plus the platform’s waning popularity may drive some luxury publishers and advertisers to look elsewhere.
{"ct":"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","iv":"1a2714fb787007324bb61a8c9e6b63b3","s":"52f3faa61f6698e6"}
Share your thoughts. Click here