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Marketing

Fake product reviews slash consumer trust in half: report

November 8, 2022

Product review clip art Report findings highlight the roles credible brand ratings, reviews and user-generated content play in building brand trust. Image credit: Bazaarvoice

 

By Amirah Keaton

Seventy percent of consumers think the retail industry needs a new set of standards to combat fake reviews, according to a new report.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Louis Vuitton announces Regeneration 2030
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. De Beers supports Desert Diamonds with bridal addition
  10. Subscribe now: $12 for 12 weeks
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