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Dec. 18, 2025
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Fashion brand Stella McCartney enters mobile with holiday campaign

December 16, 2008

 

By Mickey Alam Khan

stella1Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.

Running through January, the campaign marks Stella McCartney's first stab at mobile marketing. The effort targets holiday shoppers in North America.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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