Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Running through January, the campaign marks Stella McCartney's first stab at mobile marketing. The effort targets holiday shoppers in North America.
{"ct":"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","iv":"72362824765932df83d7b3b5bd5b987c","s":"b61cf6414755cc82"}