Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Running through January, the campaign marks Stella McCartney's first stab at mobile marketing. The effort targets holiday shoppers in North America.
{"ct":"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","iv":"27f6ceb54bd109785bb620d8a0cbebb8","s":"37a591bfde8190f2"}