Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Running through January, the campaign marks Stella McCartney's first stab at mobile marketing. The effort targets holiday shoppers in North America.
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","iv":"9e616f6c8b739fda3e50f9663992f29d","s":"207f25ce7251235f"}