Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Running through January, the campaign marks Stella McCartney's first stab at mobile marketing. The effort targets holiday shoppers in North America.
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","iv":"03f61eb16dfbbf0841ec97cd02992250","s":"cf21bfe99065451a"}