Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Running through January, the campaign marks Stella McCartney's first stab at mobile marketing. The effort targets holiday shoppers in North America.
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","iv":"7dc9b7da9d9a461584b6c950a72bd6e8","s":"2d5489667365889c"}