Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Running through January, the campaign marks Stella McCartney's first stab at mobile marketing. The effort targets holiday shoppers in North America.
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","iv":"57795e2563becbd76fd24b070bb4ee37","s":"ace2584a6df46b72"}