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Research

Fashion brands turn to visual social platforms for organic reach: report

May 27, 2015

Michael Kors campaign image for Duracell Powermat kit Michael Kors campaign image for Duracell Powermat kit

 

By Sarah Jones

While Twitter performs well for fashion brands, with generally high follower counts, the platform has now fallen behind Instagram in adoption rates within the sector as well as usage among U.S. adults, according to a new report by L2.

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2 thoughts on “Fashion brands turn to visual social platforms for organic reach: report”

  1. Marion Lahore says:
    May 27, 2015 at 5:20 am

    Very interesting article!

  2. Waynette Tubbs says:
    May 29, 2015 at 9:44 am

    I would highly recommend that brands try Instagram but not invest heavily. Brands invested heavily in building Facebook audiences only to have the new algorithm make it very difficult to get in front of them. Since Instagram is now part of Facebook, doesn’t it make sense that “advertising” via Instagram be free UNTIL you build a large audience? I’m not saying not to use Instagram, I’m just cautioning against putting all of your eggs into that free basket. 🙂

 
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