Research
May 27, 2015
Michael Kors campaign image for Duracell Powermat kit
By Sarah Jones
While Twitter performs well for fashion brands, with generally high follower counts, the platform has now fallen behind Instagram in adoption rates within the sector as well as usage among U.S. adults, according to a new report by L2.
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","iv":"af304124ce1c9439a73e3362c92b79d5","s":"fc2d3c00afc329f8"}
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Very interesting article!
I would highly recommend that brands try Instagram but not invest heavily. Brands invested heavily in building Facebook audiences only to have the new algorithm make it very difficult to get in front of them. Since Instagram is now part of Facebook, doesn’t it make sense that “advertising” via Instagram be free UNTIL you build a large audience? I’m not saying not to use Instagram, I’m just cautioning against putting all of your eggs into that free basket. 🙂