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March 20, 2026
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Apparel and accessories

Fashion celebrates the Year of the Snake

January 13, 2025

The industry’s promotional activity for the Chinese New Year is lesser than in recent years. Image credit: Burberry/Walter Pfeiffer The industry’s promotional activity for the Chinese New Year is lesser than in recent years. Image credit: Burberry/Walter Pfeiffer

 

By Zach James

Prestige labels are ringing in the Lunar New Year with a series of campaigns, capsules and in-store activations.

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  1. Marriott’s Luxury Group launches artist residency program
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  3. Global luxury market to grow by up to 4pc in 2026: Kearney
  4. Sephora teams with F1 Academy
  5. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  6. Park Hyatt crosses into London’s residential market
  7. Kering consolidates jewelry houses into new division
  8. Lamborghini launches exclusive activation in Fortnite
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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