Marketing
January 13, 2025
Newly-appointed Chanel No. 5 ambassador Margot Robbie is captured by French photographer Karim Sadli. Image credit: Chanel
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"f5cb1471a4bc9264a1dc2155090c91eb","s":"51e920a1b2e66d65"}
Share your thoughts. Click here