Luxury Daily
World’s leading luxury business publication
July 16, 2018
  1. Longchamp enters NYFW for first time
  2. Burberry uses Snapchat to share video and capture consumers' attention
  3. Dior taps WeChat’s direct-to-consumer potential in social selling effort
  4. Day's wrap: Rolls-Royce, Balmain, Store Tours, Hermès, Longchamp and Moncler
  5. Four Seasons provides tips and getaways for prolific Instagrammers
  6. Aspirational luxury buyer all but gone, claims industry expert
  7. Top 10 luxury brand social videos of Q3
  8. Luxury brands flock to WeChat for better control over consumer interaction: L2
  9. Top 10 social media marketing campaigns of 2016
  10. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
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Fashion labels grant unfiltered runway show access through Periscope

June 16, 2015

Burberry spring/summer 2016 menswear show Burberry spring/summer 2016 menswear show

 

By Sarah Jones

Live-streaming app Periscope is furthering brands’ capabilities to immerse consumers in their runway shows, placing them in the front row regardless of where they are.

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  1. Longchamp enters NYFW for first time
  2. Burberry uses Snapchat to share video and capture consumers' attention
  3. Dior taps WeChat’s direct-to-consumer potential in social selling effort
  4. Day's wrap: Rolls-Royce, Balmain, Store Tours, Hermès, Longchamp and Moncler
  5. Four Seasons provides tips and getaways for prolific Instagrammers
  6. Aspirational luxury buyer all but gone, claims industry expert
  7. Top 10 luxury brand social videos of Q3
  8. Luxury brands flock to WeChat for better control over consumer interaction: L2
  9. Top 10 social media marketing campaigns of 2016
  10. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
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