Marketing
April 16, 2019
Almost 80 percent of mobile shopping sessions come from unpaid sources. Image credit: Swarovski
By Sarah Ramirez
More than half of online traffic to fashion retailers comes from mobile devices, but an overwhelming majority of views come from unpaid sources.
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","iv":"69a5dc3ad6fb510e3a5d4e6e0761296d","s":"a648847589abed6a"}
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