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Fendi chooses social imagery for fragrance push

July 6, 2012

 

By Tricia Carr

Italian fashion house Fendi is honing in on the creativity of its Facebook fans via an application that lets users create their own Timeline cover image with a focus on a new fragrance, which will likely put the brand on the map with aspirational consumers.

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  1. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
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