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Fendi chooses social imagery for fragrance push

July 6, 2012

 

By Tricia Carr

Italian fashion house Fendi is honing in on the creativity of its Facebook fans via an application that lets users create their own Timeline cover image with a focus on a new fragrance, which will likely put the brand on the map with aspirational consumers.

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  1. Air France stitches product story into fashion-forward campaign visuals
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  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
  5. Rosewood Hotels introduces gender-neutral parental leave
  6. Chanel makes ambassadorship with model Bhavitha Mandava official
  7. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  8. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  9. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  10. St. John Knits promotes Mandy West to CEO
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