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Fendi chooses social imagery for fragrance push

July 6, 2012

 

By Tricia Carr

Italian fashion house Fendi is honing in on the creativity of its Facebook fans via an application that lets users create their own Timeline cover image with a focus on a new fragrance, which will likely put the brand on the map with aspirational consumers.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Dior, Rizzoli to release book on Lady Art project
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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