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Fendi chooses social imagery for fragrance push

July 6, 2012

 

By Tricia Carr

Italian fashion house Fendi is honing in on the creativity of its Facebook fans via an application that lets users create their own Timeline cover image with a focus on a new fragrance, which will likely put the brand on the map with aspirational consumers.

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  1. Moncler returns to the slopes for Grenoble campaign
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  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  9. JW Marriott, Flamingo Estate roll out new wellness experiences
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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