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Mobile

Fendi lets consumers be the artist in new Baguette app

June 11, 2014

Consumer design from Fendi's myBaguette app Consumer design from Fendi's myBaguette app

 

By Sarah Jones

Italian fashion house Fendi is connecting with aspirational consumers through a new mobile application for tablets that uses its Baguette as a blank canvas for creativity.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
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  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. Louis Vuitton adds Berlin to Travel Book collection
  6. Porsche builds 'Toy Story'-inspired 911s for charity auction
  7. Luxury Women to Watch 2019
  8. LVMH appeals to eco-conscious consumers with new sourcing standards
  9. Dior infuses fashion with feminism in historically-themed campaign
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