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March 24, 2019
  1. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  2. Asian millionaires looking to spend on travel, hard luxury goods
  3. Bleu de Chanel dives deep with new campaign
  4. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  5. Luxury online retail market to reach $41.8B by 2019: report
  6. Burberry uses Snapchat to share video and capture consumers' attention
  7. Emotions drive purchase decisions, not logic: Forrester
  8. Current retail technology and consumer behavior not yet in sync: report
  9. Dior taps WeChat’s direct-to-consumer potential in social selling effort
  10. Financially-confident consumers to spend on travel, auto in 2013: report
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Mobile

Fendi lets consumers be the artist in new Baguette app

June 11, 2014

Consumer design from Fendi's myBaguette app Consumer design from Fendi's myBaguette app

 

By Sarah Jones

Italian fashion house Fendi is connecting with aspirational consumers through a new mobile application for tablets that uses its Baguette as a blank canvas for creativity.

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  1. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  2. Asian millionaires looking to spend on travel, hard luxury goods
  3. Bleu de Chanel dives deep with new campaign
  4. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  5. Luxury online retail market to reach $41.8B by 2019: report
  6. Burberry uses Snapchat to share video and capture consumers' attention
  7. Emotions drive purchase decisions, not logic: Forrester
  8. Current retail technology and consumer behavior not yet in sync: report
  9. Dior taps WeChat’s direct-to-consumer potential in social selling effort
  10. Financially-confident consumers to spend on travel, auto in 2013: report
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