Luxury Daily
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April 21, 2018
  1. In the future, leather will be animal-free, says Bottega Veneta CEO
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Mobile

Fendi lets consumers be the artist in new Baguette app

June 11, 2014

Consumer design from Fendi's myBaguette app Consumer design from Fendi's myBaguette app

 

By Sarah Jones

Italian fashion house Fendi is connecting with aspirational consumers through a new mobile application for tablets that uses its Baguette as a blank canvas for creativity.

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  1. In the future, leather will be animal-free, says Bottega Veneta CEO
  2. Geography is much better indicator of customer behavior than age
  3. Experiences in luxury - Luxury Memo special report
  4. Experiences in luxury - Luxury Memo special report
  5. Mobile apps are the new luxury department stores, says YNAP CEO
  6. 42 speakers from the world's leading luxury brands - Women in Luxury New York 2018
  7. It is luxury’s responsibility to speak for diversity in beauty: Coty exec
  8. Operating in China without full investment is impossible task, says Vogue China exec
  9. Nothing creates a memory better than a luxury good: Rimowa CEO
  10. Day's wrap: Gucci, LVMH, Estée Lauder, Rebag, Iguatemi and The RealReal
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