Today in luxury marketing:
More than coins for Rome's fountains
Deterioration of the famous Trevi Fountain in Rome prompted Pietro Beccari, chairman and chief executive of Fendi, to create a project called "Fendi for Fountains," The New York Times reports.
{"ct":"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","iv":"c5d5354389a019a7c2e47f4044ad5ed8","s":"a27f1805a7633052"}