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Ferragamo boosts ecommerce with digital outfit creator

July 15, 2013

Italian footwear and apparel maker Salvatore Ferragamo is promoting its women’s autumn/winter 2013 collection and pushing ecommerce by allowing consumers to digitally create outfits.

The “Style Yourself” feature on its Web site allows consumers to digitally put products together and create looks before purchasing products. By allowing consumers to see certain products together, consumers are likely to purchase additional products and spend more time on the site.

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