Luxury Daily
The authority in luxury news.
July 20, 2025
  1. Berluti recruits French actor Victor Belmondo
  2. Lucid teams with Uber to develop autonomous luxury taxi service
  3. Wellness series premieres at regional properties under Marriott’s Luxury Group
  4. Balenciaga opens boutique at Royalmount in Quebec
  5. Tod’s taps Xiao Zhan as newest brand ambassador
  6. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
  7. Introducing ‘Heirloomcore’
  8. David Yurman funds Louvre sculpture restoration as it makes global foray
  9. Givenchy debuts Matthew Williams-approved ambassador
  10. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Ferragamo boosts ecommerce with digital outfit creator

July 15, 2013

 

By Erin Shea

Italian footwear and apparel maker Salvatore Ferragamo is promoting its women’s autumn/winter 2013 collection and pushing ecommerce by allowing consumers to digitally create outfits.

The “Style Yourself” feature on its Web site allows consumers to digitally put products together and create looks before purchasing products. By allowing consumers to see certain products together, consumers are likely to purchase additional products and spend more time on the site.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Berluti recruits French actor Victor Belmondo
  2. Lucid teams with Uber to develop autonomous luxury taxi service
  3. Wellness series premieres at regional properties under Marriott’s Luxury Group
  4. Balenciaga opens boutique at Royalmount in Quebec
  5. Tod’s taps Xiao Zhan as newest brand ambassador
  6. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
  7. Introducing ‘Heirloomcore’
  8. David Yurman funds Louvre sculpture restoration as it makes global foray
  9. Givenchy debuts Matthew Williams-approved ambassador
  10. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
VIDEOS
More Videos

MORE IN Internet
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program
Hublot wraps immersive online watchmaking experience
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Amazon explores luxury resale, launches new campaign



RECENT ARTICLES
Lucid teams with Uber to develop autonomous luxury taxi service
Balenciaga opens boutique at Royalmount in Quebec
The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner

In new campaign, Balenciaga riffs on luxury culture
Off the Cuff: A Q&A with Launchmetrics’ Alison Bringé
Saks Global appoints new CFO