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Mobile

Ferragamo encourages brand exploration via Vanity Fair mobile effort

March 27, 2014

 

By Jen King

Italian fashion label Ferragamo looked to the fashion-minded readers of Condé Nast-owned Vanity Fair’s mobile Web site to promote its latest apparel and accessories collection with a two-part mobile advertisement.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  3. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  4. Rémy Martin celebrates magic hour in multichannel effort
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  8. Vestiaire Collective renews 'Parlez-Vous’ campaign
  9. Longines relaunches PrimaLuna line with personal message
  10. Valentino Garavani and Vans present AI-generated campaign
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