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Mobile

Ferragamo encourages brand exploration via Vanity Fair mobile effort

March 27, 2014

 

By Jen King

Italian fashion label Ferragamo looked to the fashion-minded readers of Condé Nast-owned Vanity Fair’s mobile Web site to promote its latest apparel and accessories collection with a two-part mobile advertisement.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Dolce & Gabbana debuts Devotion fragrance film
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Exclusive Resorts purchases Inspirato for $59M
  8. Laura Burdese to succeed Bulgari CEO
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. Dior builds five-story statement flagship in Beijing
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