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Mobile

Ferragamo encourages brand exploration via Vanity Fair mobile effort

March 27, 2014

 

By Jen King

Italian fashion label Ferragamo looked to the fashion-minded readers of Condé Nast-owned Vanity Fair’s mobile Web site to promote its latest apparel and accessories collection with a two-part mobile advertisement.

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  1. Lamborghini onboards next chief people, culture officer
  2. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  3. Lexus chooses social media sharing for December to Remember campaign
  4. Audi joins Major League Soccer for upcoming seasons
  5. Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
  6. Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Moschino allows consumers to shop the runway during live-stream
  9. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  10. Mercedes introduces electric bike collection
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