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Ferragamo expands customization options via MTO Driver shoe

June 2, 2015

Photographer Johannes Huebl poses for Ferragamo's MTO Driver campaign Photographer Johannes Huebl poses for Ferragamo's MTO Driver campaign

 

By Kay Sorin

Italian apparel and accessories label Salvatore Ferragamo is giving consumers a chance to participate in the design process with a new customization program for its iconic men’s driving shoe.

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  1. Day’s wrap: Bentley, Hublot, Ovolo Hotels and Klarna
  2. How a brand can build a cliché-proof Chinese style
  3. Bentley brings exclusive convertible to CSR Racing
  4. Bentley, Hublot, Ovolo Hotels and Klarna
  5. As European lockdowns resume, luxury brands brace for more setbacks
  6. Millionaires are fueling the luxury property market in new ways: Coldwell Banker
  7. Ovolo Hotels becomes first hospitality group to go vegetarian
  8. Klarna arrives in Italy as ecommerce shopping grows in popularity
  9. Gucci digitizes Off the Grid collection in virtual collaboration
  10. Day’s wrap: Tiffany & Co., Gucci, Rolls-Royce and Coty
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