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Fragrance and personal care

Ferragamo looks to represent Italian style with a photograph

September 13, 2016

 

By Brielle Jaekel

scent of life ferragamo

Italian fashion label Salvatore Farragamo is hoping to embody the Italian way of life for its new fragrance with a contest that focuses on photography.

The release of Uomo, the newest scent by Ferragamo, is paired with a contest for up-and-coming photographers to show off their skills. The idea is for contestants to capture a representation of what the scent of life and the Italian way of life would be as an image.

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