Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
{"ct":"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","iv":"fc16aa37fb00908fab5e8d6be230c949","s":"67e0ee2a18e4fa31"}
Share your thoughts. Click here