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Ferragamo uses family-focused female campaign to launch new handbag

May 8, 2014

Ferragamo Fiamma campaign image with Helena Bordon Ferragamo Fiamma campaign image with Helena Bordon

 

By Sarah Jones

Italian leather goods brand Salvatore Ferragamo is highlighting its family ties with a female-focused campaign around its new Fiamma bag.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Equinox Hotels to host third annual Global Sleep Symposium
  7. Global secondhand market to hit $393B by 2030: ThredUp
  8. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  9. Prada Mode exhibition coming to Chelsea Hotel
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
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