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June 30, 2022
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  5. Day’s wrap: Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
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Research

Pure digital marketing returns on investment with $12.5B profit growth: report

May 8, 2014

Digital is no longer enough, brands must go mobile Digital is no longer enough, brands must go mobile

 

By Jen King

With three out of four affluent consumers turning to mobile devices to assist in purchases, their behavior and interactions with luxury brands are changing almost as fast as the technology itself, according to a report by the Altagamma-McKinsey Online Observatory.

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  1. Luxury reinforces Pride is year-round with far-reaching initiatives, support
  2. Farfetch, Good On You launch sustainability hub
  3. Chanel reflects on high jewelry heritage in new campaign
  4. Free webinar: 5 trends in the luxury goods industry
  5. Day’s wrap: Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  6. Dolce & Gabbana returns with another summery Saks exclusive
  7. W magazine enhances print’s fixed plane via September issue AR activation
  8. Richemont mourns loss of former deputy chairman
  9. Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  10. Jaguar proves I-Pace can go the distance in new spot
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