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Nov. 28, 2020
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In-store

Ferrari adds entertainment value to new Milan store

May 14, 2015

Ferrari race simulator Ferrari race simulator

 

By Nancy Buckley

Italian automaker Ferrari opened a new Simulator Center at its Milan store to offer consumers a chance to get behind the wheel of a racecar during their visit.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Bleu de Chanel dives deep with new campaign
  3. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  4. Carolina Herrera seeks rebellious men with powerful fragrance ad
  5. Audi adds thrill to wish list in new humorous holiday campaign
  6. Dior unveils first loungewear collection as fashion lovers stay close to home
  7. Luxury fashion has entered a new era of digitalization, values: Deloitte
  8. Dior appeals to product-conscious consumers with sustainable skincare
  9. Sales associates need to reclaim status as top influencer
  10. FT Business of Luxury Summit 2020 focuses on luxury after the lockdown
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