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In-store

Ferrari adds entertainment value to new Milan store

May 14, 2015

Ferrari race simulator Ferrari race simulator

 

By Nancy Buckley

Italian automaker Ferrari opened a new Simulator Center at its Milan store to offer consumers a chance to get behind the wheel of a racecar during their visit.

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  1. Gucci empowers esports talent with new ‘Gaming Academy’
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  4. Why China’s new lockdowns will not sink luxury
  5. Richemont, Ritz-Carlton, DFS Group, Bulgari and PVH Corp.
  6. Day's wrap: Richemont, Ritz-Carlton, DFS Group, Bulgari and PVH Corp.
  7. Inside Cosabella’s sale and plans for a CX-driven future
  8. Audi offers vision of progress in Janelle Monáe campaign
  9. Register now for free event: Women in Luxury 2022 eConference
  10. Richemont sales top $20B in fiscal year 2022
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