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Automotive

Ferrari, Chivas Regal forge multiyear partnership

November 22, 2024

The sponsorship agreement was announced on Nov. 14, 2024. Image courtesy of Chivas Regal The sponsorship agreement was announced on Nov. 14. Image courtesy of Chivas Regal

 

By Zach James for Luxury Daily News Service

Italian automaker Ferrari and Scottish whisky distiller Chivas Regal are coming together ahead of a major event.

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  1. CEOs link sustainability initiatives to business value growth: Bain
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  3. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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  6. Rémy Martin celebrates magic hour in multichannel effort
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  8. Gucci studies connection in spring/summer 2025 campaign
  9. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  10. Vestiaire Collective renews 'Parlez-Vous’ campaign
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