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April 25, 2024
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Travel and hospitality

‘Find Your Shangri-La’ campaign embraces immersive hospitality

May 23, 2023

The company is platforming fresh, local experiences through a global yet Asia-based perspective. Image courtesy of Shangri-La The company is platforming fresh, local experiences through a global yet Asia-based perspective. Image courtesy of Shangri-La

 

By Emily Iris Degn

Hospitality brand Shangri-La Hotels & Resorts is out with a new activation, tapping a Grammy-winning director for accompanying visuals.

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  1. Zegna Group raises revenue 8pc in first quarter
  2. Gucci makes splash with 'Lido' collection
  3. Porsche named official electric vehicle of 2024 Met Gala
  4. Double-digit growth streak continues at Hermès
  5. Sofitel leverages local ties in new campaign film
  6. Prada Group sees first quarter sales rise 16pc
  7. Kering rocked by 11pc sales dip in Q1
  8. Christofle opens pop-up showroom in West Hollywood
  9. Nobu to open hotel, restaurant in East Cairo
  10. YSL Beauty adds Bahamas, Colombia to rewilding project scope
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