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In-store

Finding the right metrics for online, offline behavior

October 15, 2014

Online consumers are extremely important Online consumers are extremely important

 

By Nancy Buckley

NEW YORK – Carrying over the product and brand experiences from offline to online creates a unified story across channels, according to panelists on the “Creating a Meaningful Site Experience to Engage Customers and Drive Sales” session Oct. 14 at Luxury Interactive 2014.

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  1. Mercedes-AMG unveils collaboration with art collective MSCHF
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  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. Net-A-Porter, Mr Porter solidify positions as shopping destinations for watch lovers with new partner
  5. Louis Vuitton revives Michelin-starred restaurant in Saint-Tropez
  6. Guerlain promotes flagship philanthropic initiative ahead of World Bee Day
  7. Gucci studies connection in spring/summer 2025 campaign
  8. Mercedes-Benz appoints new US CEO
  9. Bugatti opens design center in Berlin
  10. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
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