Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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","iv":"baa5cb8e6e80d0689004381cec129946","s":"385b3a82af7fb0ed"}
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