Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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","iv":"26aad2b96e36040f4260bd2966c36a39","s":"6972dee598abb342"}
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