Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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","iv":"6c05be166702fd94a194f3fcd7ba10b6","s":"f0689b4897a71fef"}
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