Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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","iv":"6fa91476daaf1367d55117fb33eed34d","s":"7cbacf13bf1f2038"}
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