Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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","iv":"3944e86e2f99d9d88def4fa254b4bf87","s":"e034768d79b84956"}
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