Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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","iv":"bfa19f964f9f3fdfc564025f0bc34acb","s":"03f5faa7401c3937"}
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