Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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","iv":"aae9dc7164113f097ea615d031e71d4f","s":"776ea4fba75bf799"}
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