Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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5uBZID0Q1WUasg2K17ekReM5wgzuQsMiBWYwIIY4BlTi5tCrqbR9ZMQ5jVrv3NhkHHIQZbOK8iQIwlg\/htlwoXQg\/\/o2LDyJI07O0Aib\/6OOdrpA5dEWkCY0+HmoVWljBEdQmL+BXYBNhz\/437VUzwljmGRYWLEk2usNV+sfc6wfBDYbZXBtQKX\/ZvzMwT0tHJ+ixFPohByQzafPeFszu1t49IAuWGe6ZPYRwnEZGCGGhcgAQLux65qfWwX1kEFNpWXQkxvdvn6Zkc7yb8J8flNgBB\/l2CNq4XvtUHtPBUN6EzdGc\/egGWQGlJEu6SgYvxp2PFLMomHJL5VR7H4xQvmvOklDTR6W2xmqWS\/yrb\/ICWfh9gyeCGiXUvJ\/MKRxxZPk\/Naz5wLKZfNVl\/LCxuZkwdfojdfLoL1TmmKmWqB16e30gNIL2CFL1sSi5nvFZJcF8OTd9OclMJ3MSMul3dicejKJRoU+EkdtuJhqTNVshEv6LHpu3dolGK2wGVjK0fA67voc2HTFCZfN39aPgLA7pUVKMfqO39FM0EXW9cFQnt3\/Eu2YUPuG0Ty6Hk3KLp\/bBY2\/GhKesq0E6mERMJJsVat30bJgkdFPiNrMjUCS9TQ6wRjwbB8F7itxwV5pd70tL4nR1DmWwXr+IVm+nhIqShdpI6Le\/HHk2YMP3DB\/\/26fCmptsYqbeK9VUQaDeUfjI4fSLWgqyMaDZNl\/DKlI4IRppahMK7EzIE+MowpUU3+kNvycEOu5iHM0Ml\/eyvKUXQqBbNLjs98KOpjZkQcT6qzMd4biZV\/e2SktiuAWMLbMfrq\/eU2SePP9qA18Z2XguA78jzmb3pW7pMNvQqIKWOhMTHXWwb+X8NQ5PePzRiH1DZyU4SkQlSDn2dBgw3b6i3D5gqgjIn8WDCydIvXHd0gDdYdM0cjzmIhv+lXsiX6xDsmUq72zeDWOOFAgYWwUHGOsIOvobaPGocxCfpKORghH3nB9oYuTXsBne6647JuYqF1dW8NQ6y7RLWVyQ8apNbymrxDKz2Ll4MxHrda5sqHaqoFkc6SyECJiwg5ARNnUZnkyZePntkgkhMYiPAc0f64TVNlI2CzuoKedixiVgQRkdGOouq4u+NcIF9VagumTSbnXYDuTCloVEbXZDsfJ2p\/LGeoflX+71jbzlZY1FZ7UmPW2RehuDoGCstgqhl8tBBvOhTe8PI248ETItvNw2cjP2xSaRU0GbYcd9muf5hwHaVK3sgABFJqBz6bzLJKpGAPLUnBD1u0Y0YJqyZ51l+u9LrOT6XHzE0dlsMlyPyD4yFFBuLM4segMxs8l0ajJEUc1cdxRjYzmsvQ7P\/om4qRzpYrG0lmTVIWKQwqy1KHbNHDfNm5cBv7RraM3kIshz56blNIRrUpT6eNisrm5YR6bv2gz0aC0RxukXq3HDlWcae+QoFPjkcnNhrnXu9AAr5gsoiKKj5fbdSY2zXxkg8xoaiu2692dYIKcr4QuhPzmUrjWnjAp7y4nOOourK8dvS5rXEwxPCwVJptfT7fNsL8Ftglag9TAyDSHTEdQz0IgnJPWc94CZmib8RQpEoOTWVyaNcuzvnDDoaXg3QZuiZMjMgJ2jJ5Hkgk1Ak4ziUEKuv213nk8FWnNLGonqiFYp\/G1GcbdAEjfBfcppnT\/Ga3LPkmM\/3vVt26GJ9iXDIJhJp8ZR4WrPIBI3oQgxRWuY0N9naAh9Ah40jb1ex5wuuisWGnhPfJqoVBaZCkyBGqMTMP+nYlLQPvNeIW553cwHCMmfYRyYH1f3mtCrvwzfoOFxMdZ9XWFw\/OQ0ZS3lPkTbFYRCMaMtDZslGl6zOFh6yQkKYbYlTMx1C2JspGW3RkNll9vOOWyvU7oXcjpuuSfrIvTQvNeYg0D2pb93uHN8aMnPkR5mVSc\/RwIKB\/W7ffVv2JUe1ZULkMHF8vEkGs+QyGK7vrEk6ZbphzJNsfcEB5Vj+hJkvUjrHpTR9lmQoJ9WDWLiLGwurXpBbulO7ziUohVuxps2jJqIAxMcIZm9vBAvegpDKbYpgJLeniDR8QbzOsc0r0pAhklll\/6IROn0UfEaYTpYSIX1TYsUTkqzj\/t5dpXN+iwwV+VtWbqwhz1O0oPfwNefvyNqBvTV8xaAKl5y6ktyCJgWo\/QoW9rNWZbkWQIaihvOR0BzACk55FzG6oCprUKHwVvjUVj+rh1idvb1BGSsJWrOfMGLzkYovvMU1vVZmkzFr\/O4TtZYV5H7r1QKueXJAi\/z+BOzqBR+d7l\/DsVRHV40pgTzP7mdsPtbkO7hJmTwFv3QLddiNoFf2mJfVyPYfhGiltcUo4ED4VMY\/HUdHD3nsHBxqProew2g23D+kSCiylIoFDj4NXKvBcxO\/e2krsArio1sUmpqvGclsIE+AayCcPZLqKEz4+c1OpwGGMLo3\/QThIAeJ6XAuJtCLMjEVD3taVu\/ZVPjxpx4ybACKBdX74mLgKwIvNo4Qzpjw5LlDk5gCymoacNdgPAndTzzSG9tRWY0pbD9UHyeBDoGVpNajQaxxBeCXHxehF40DQ\/HQ9MuHd4aHF\/+9wiM9jC\/N8ooDwFx28KGxwXueajI8aL0M3mmZi2ELEBLfqjKaNY7PJGPVrjKrcb6f+hQnByK2OjZwqK9o5tz0BTFDMgj5nvNNOqFbics5sJG0eE7iafBI7hYkYg5\/+zENtULyN4JbMMoKBSAYTb8AtKUOx0WbyR3kVqjgCe4tpbgHXuxbEVHBIwpYhDQZBKj5IlhjlraVFBCrhQX5iDVXtw7SanJCAeX\/+XEmHQRZ6shmxJg+9\/RDjr2lxdNBvmZv0Nh\/YBXVZht0M+MrGekq19+CfUfwWBqYkRpVayUUN1u2n\/h8pkcpxQoxcjhWn+VkvXJpOzipycrSy+xG48EFhVPEeY8ZYFKY1gkaLyRm1pFR5Dfd7ajeUrH0I2sYq+jUzb+geHISb\/dYUemglaGP7qJlYj6jMzedVAyfbkLdkUR0C+uXwU0kCpwvAqodjdWQ+BxQfncMNsq5uvRZB6s1\/XqhWhsG05EUJjiiTcg1vblKlEbyIdYjCJ7nRib9Ed\/4gNR\/xrOJ23g9H14XMANkP2i0BQiONBB9DkOsPTiDbNZ1PhO+vqqsdqs7K1aHYFwpi5I+MpzNtBkDLGNlLL4pbSADCWfZfMBHUlAMh7nHB0R2d3QDw2kLUfbnavInicegh5L15eptNbLvVPFhbPI9QM8CrqDG8bTQAsfhuGoD5FFvxVlJa6CyxSuebHd5iQ4LYbq16E8750DIKfriEBAu2YEQh5vIs37UO8Nr9uvr4XNvTERZacRrLWSCkkHngkp0ZSQBCoGaQhkU42xVZpV\/hX5CI\/w2BA+cpLjE=","iv":"a0547f2584daa6badbbdb6b78301f02c","s":"7a545aaf4e7f705d"}
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