Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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","iv":"bdbe50f54a4fbe824da6562ff8d3b2ff","s":"a1f82a4e13bc4509"}
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