Q&A
July 24, 2015
Twitter
By Kay Sorin
Online retail platforms are increasingly looking to specialize in certain areas and offer unique services to consumers in an attempt to differentiate themselves from competitors in a crowded market.
{"ct":"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","iv":"29245528cb3c120cd46673197a0b8085","s":"f3b19fc52eba02e8"}
Share your thoughts. Click here