Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
{"ct":"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","iv":"3a04ff428599c760852dcd8ddecb5ae1","s":"261eb4aa24e38bd8"}
Share your thoughts. Click here