Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"e5b2a6ac7d2421aa0bf7721a945e815f","s":"25c9f31656d156f8"}
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