Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"e08d89df2e4dcc27ad657d8f6daa5780","s":"87c99e6ba9b718d5"}
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