Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"1c05e9f690375b84cee624ed3c292eaf","s":"ef612d725e7fc2b3"}
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