Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"d11afbadf0706d6124676b37b944e50e","s":"b5079b4518197faf"}
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