Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"cc42cb9f75db843963a3dcad988b0eb2","s":"5f3814849a75596b"}
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