Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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Rhi1E0JviqMIe+xkkCux1VDBW9mb6TT3uWeOkO8unhFdVKb5R31SO3UCku5VjdcW+qbZI+E7dnCwEGJKbCSRC3D+\/Xr01XrJNQActRWupteazJ\/BZxqXOnTqmDtyX2US1FgfMEl6AjUfNHBvdtsDIXdypIkdDT4TaZ2W6v\/sef8i7oTocgn8d6vouEcZJ1G45DJci77jxyvFNRD7cSQ5y8eFmJ8+tQecuitdfKlmWNo3OQxSPuKsDoF0NmYeHjVGwqgBvTj5+5soV2PZey5NzgIHa3iQNqvtNZol6qy\/O1UZcD9xk4ikEwrU7ypz6UxJGGanMPjxiKg8NYSFtTDGqrJU65TGhLAIyEa0xH\/p6V1tibK52p3wD7Fa\/f8iYVWHfY6ARrA+CVfnfH64bIqTih8ogIWS3KlzgTc\/AchO1RKv1tTMiFM++zlt87YE3ax7QcdVzw6tTkEM1sxEiODsnBWnC6LepHMA+gWDYlSPXMHBh5cKxE9gpI7qNVpA64+EyGFqVetUUv\/tCSgBfIjdcgB2rNMj6sdfvMPXNetnPcYcfgTPkIT8kP3Ytn\/ey2Q1JdsEgbX+14guvHubUpAq8vJYiceptKr63VleHqP8OjPulW+IeMKLD9VXMomkSQqtyk0yTkE45b7UQEM70pPiGJ0Xb74fPnx+m4ADHFM7MllUjYekaTZCFi6sZ48sE21rqYDJRgnmdd\/GhDvWKpmO7XJ4XbtU15NttxXvl3NsZSx1\/ZlxRnVhe09c\/gZ5xsZYth3LWNpz9ybbodL6zyWh+6qVi+bgusHMZtnNZqw02+wxT3czpJjmjhDPNDftSzF\/0\/3yKSfXkgOfzFQTg9v97qIe4xuR2Dxc3uqT3trB7Dq\/3VpK2ACK+IHjItl5IPvjxg57cRG6xFli5nP7b5Ev4Y9xUnlubL8qImvfTTOrnIVS7QYO8ClEBKq5vwE7LJtTyssTn\/Njzp\/jzhCcvNQR\/V9bIXaEvRBayfzoTocpRYpBdanm8cRhRwP\/s2FSxIAOQhxdCFkR9e7pjh7dfcpIm+HSbtvRVnj3v952FlFQqy9jlfO3Qbx3LIlEhekF5ib7d+VCHi9iYMeW2Ua80ps942NEYv2BJVFwqi3IG41DX8pKIMjwaiMYJXApj1g0DX1MtGxpqTAr3vYVo3\/hMHezP7oDD6l\/uFkScnmQocnZ4\/uuxuLGBEyR8G3gQeLhfwOes+NJhDFe25h1nQVEXuzfB1ZnCgmIdbpQ3M6UdH2nWPR5Aqu6\/ClFUSAr00jENb1OOl2+j+3gXfCEUQWhhV+AjJgDyXEH5Ssm2jR9kO+UBwIY7\/Qq5y77TUolxfTI9gUiTB7IOvOlsqyWsCHokB4s72h+7VpPFr8ETStq5aC99BIAb1zj3WyGUDARwsHFcAu2k+HP0CvMDGB7+fX1fTVOv2zc+T\/31H+t9uwPJ9fAEAyo4ZIN0bm21rqlJQMDcFCIj1wuVXixz\/5Btkc49gps1Bx2kVU5aoGlqGQfcw6AEtbMGWq8g3crb4gJCWQ46+vF9LaSSk0RyWbatXV+owLIv0bUDVsFN374DCKX4V0gltciVm8CeOSb5YkJ2eCB7ew7vU63sxqIWWAOGwixDDHmu7UqiGRLmEHjx\/UxPKCuGP9cEoQ+CkCXlqrC4hlQHYyVobUnQGhxzFvQ3ytwoVuTQtZIPam2NfRQjI1iwv7arEIhhH+Jrdl3fifgivSDjHU0JVaQAa5Qmn556i1wOEpMRe7jDWgFAHCreY9OeMcReVEfSWhZCYMW90VAtVap4oS566vABKCC3J+BMQK8LYIS1PUm4M6xj5TTh0gSUJjU4bYNSuQPOkS3CZbBU6wvzUEWltSjptc\/PJpJpyW761Jsi2NHNBGDRVWbZEa1hK3OduqtpSf\/u70LOh3Nw66VGUo\/buKM+Q+ANNoI5X7TOenZczR6qvgnSJjVXuO5Cq\/bjvjhoLVvNUAb6QMqGvDli2xZ\/X7MeHBbg7IRBwLAGWx1RqqkMZRSovYQYrvwRB83X+WHHSLnLxhVo47gNPauWXM46bicnrZpsbxpwkz2L5\/HXmduUWMA+xnDOzthW8s05CvQ5h13LnQ5oVb\/kWPnLXLdToVTR3Djt8wyMIkRVpLZ2z2mCDVTutuGofLRuA5rsY2\/v8ZBkFRjDlNbFQLeOwiM3nchCNLOtr7Gx77Ykg+GZcoEOkh0g9S9rq\/gCcGULgBzTW906ReF\/lCnXbt84jUEhlKmVM30tXlm6ntTg+IHvexJ3zw+\/U+HoIEahmmnozK6QUXBRZXRyn6rZbOwPzEx7lXH062cWRqcwbL3jWT2fpPWVBTh5blIz9ypQ5FGRLUvv+lZXDsjpVP\/N7LpQqj8PNDtzhn9k4ptwvQ6dJyHCwb9o\/dC+bvf5rS5Z9ENyEC6HThhFPd4CCO9tFRul1BnRRJ\/m3wShrPqvWa3NQZi62q3oDhb8k4CzgbXJHX0F\/9cO+HcxJXZqcx2JiGupGlmphsPaWJd5ppyWI\/GUF96M8BWVn0BRSi3b\/C82xWFHAiqRSgJPgjIAkZR9oNWwSatlDHoY+O+B1rqcZl756DIGq31bnji2bucrKD8ooQoknt4gn7mXxl1dJEQR3ck\/k6pLM7+EKwjUaxopvPMdSmtLYLR6MXeQ1kujsbig0x5I4h1jntEl1f+rPEuT6zk1Wxh9R1eszYOYTFYu3Z9Zowm8HIMPKF4Om2+i\/MP5t3HDz8oP5ApBBVfoCLhwLtZG8JwVnoduV6CwirFGJm3kxV0h6krrCZd\/Cq+QixGGBVnvs3zMZw==","iv":"9ff3685ddfeaa6fd39c2fa719783c9ec","s":"c1877bdcbf4a65ce"}
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