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Mobile

Forrester exec: Mobile use exceeds luxury brands’ expectations

September 19, 2013

 

By Lauren Johnson

NEW YORK – A Forrester Research executive at the Luxury Retail Summit: Holiday Focus 2013 yesterday said that although luxury brands may be sluggish to innovate in mobile, marketers that test the medium often see consumers using mobile channels two to three times more than expected.

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  1. L’Oréal Professionnel introduces debut Global Creative Contributors class
  2. Versace continues ‘Embodied’ conversation
  3. Vinted encourages New Yorkers to sell unworn clothes
  4. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  5. Rémy Martin celebrates magic hour in multichannel effort
  6. Lanvin Group valuation, down $250M, contends with exceptionally high H1 earnings
  7. Cartier debuts Art Deco-inspired boutique in Detroit suburb
  8. UChicago Medicine Ralph Lauren Center to open in 2027
  9. Bulgari envisions joyful living with maison muse
  10. L'Oréal previews upcoming releases at CES 2026
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