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Dom Pérignon reinvents image for younger consumers via Jeff Koons collaboration

September 18, 2013

 

By Jen King

Champagne brand Dom Pérignon is using its new Instagram page to show off its collaborative project with artist Jeff Koons as a way to reinvent itself and appeal to younger consumers.

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  1. Lucid teams with Uber to develop autonomous luxury taxi service
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  4. Berluti recruits French actor Victor Belmondo
  5. Balenciaga opens boutique at Royalmount in Quebec
  6. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
  7. Introducing ‘Heirloomcore’
  8. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
  9. How Four Seasons used technology to navigate COVID and elevate travel
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