Retail
April 8, 2019
Fortnum & Mason is encouraging consumers to reuse its packaging. Image credit: Fortnum & Mason
By Sarah Ramirez
British department store Fortnum & Mason is going back to its origins as it celebrates reuse and upcycling in a multichannel effort.
{"ct":"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","iv":"f652950638e3cb89c2bb1c329cd1a0f8","s":"9403e5fb17e6d97f"}
Share your thoughts. Click here