Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"be6d5705a37ef7c98842edfc3a96c35c","s":"6138e222572672f9"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays