Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"0ce2ee7d58e38ff17de2805e3847dfcf","s":"7932a2154f77073a"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays