Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays