Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
{"ct":"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","iv":"fc76de76008cb0293d7fab7072662beb","s":"3fe15d8d6fd04fda"}
Share your thoughts. Click here
Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays