Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays