Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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v4bF+SJ5IHiQdmUiaYM\/EuhSHsFBSmTVYfGLWhZWX2fTHVE9rZQJT7HtQPBSUg1EGBGfoVBAmI2vND7MrQ3DC3XOw1U5yur+3vVxgwxDaMWhrtL6cVxOrJFNy9oeATDEZBRp4P+0jXb8GQ0Ev9A9YL+DrjZsiIQTyHg4IiE1uLUAtEqlSlgylP2TLOlArdxujRjAqvEqjjfP\/XhiLqsudY5JmqmKBlpd7fEf\/ytRvTS3jg2EadIcvYuqwir1yRFJVmauCS81X2x5mLGRdYYGt5o9bjD8LLr83K5dEobafwgGno\/jzcTS39xxg\/ziv2A0tpo\/y4qY3vEdCxCOSOdz2Cvwtuj2m3dwdAbkisdqyzY226BRCnceNGo+FJppuP1tFNNhbb0kNlK4uNitVMwJCesBC7vSRPyb226TVekiWfykwUxawaGrCSDpwOaRqNZz6XnEVIF5soRqQZpyIdir0lXMHjxAhX6eDDPn\/ACmNOd01RcgoPscytlmMTyosceM43ReqJPb25ic3mWbsGlFhILVg+tDeOgIX0Ea8tyuo1VGx2a61G+9pQQmSDmq2d6dqU7zPZ08XGDCIOZzaoFk+f0\/a\/Q5qlDxEckb292LV7lQo0JuYY5\/FIJ3XDDp22Mvgsz+ODigjgXTpUGkopNu8jFkmDYJf+bw++pnHZEuzvj0TTtghJNqPp0z1ql6uYr0LnV67I1z3S9\/F0S8LFVkmGNmdPV+F0FHIJQxAsP4nPuA9\/D0YylFgb09hYM+70HWOjhXctXvQfTJ+0td2Yfkpi1RhtR4t9iNK1EA\/QiCfg3A4QkyNewGUOqP0vA2lyVdokJk43HHccLkzJZmiRnYdTUFy\/\/Ic8S5tcnE6ZD9wsl5AUCQOBz\/gAJGNy5q0cuqwDH8a6BbpmuflsWFkQ7FSsLM5Nu59\/KvW0EPP77b9kMJTSPiorK8DYsUpaxYcePos1UCIQHtnUIgDfbFW6KWvM0IKMP+KIhPz277CmU5ORrXDzR2mXzbsHitc4BkZTuk\/vZq5uIKugXE2pdB2dy8f3TBfB04xAqh4ZwAeCFmnYG7fJxYLeG1uCYKCE9soo\/TxOqRbch9ws\/y5xN1MvbWZKzigjAnDGDCpv6WueVZ3Rf9Y5i7Nw\/cNluH4KrewwXFhkqeVypWZg\/RLmLF1sTULHrw37gC1yKkr9rVTLj91ew4GeOR8rYdAT\/iRdKNklxpfOfgCXIcDs8QVUs2yn7u+xG6sOM6jsWhmiXoxE8s6aYRGEb9WHD6OzfbbcNLg\/\/Eh7\/w8uNVPbwVzoZscJWrlpPmWoUFmgiPSStEYNG9SXtIaFG0wvUO4V3TlBBICKG14ilG8FjNWwwkKFlDKZAKGBVP5QzSgeyM7oxhXJiJ9iEVumhwOL4jTB\/oaEivdrk4D9ExNSxT3WdqGSDbllUWOJ+0MdWGVfwkzaSfpUB2Rrjx2i+f7gMqvvl38Mjrp7KdJuP6GK11Eu6qsZTVdPRtnlD1jc8lys2RcGeqhN6o7arxwTIRug3llYh3bWqeYd1hC02ivzD141+bVc2RREsmlYWBQIk3B+52QUKRvYKuStck4+KMCiDPEwBMTSZxrlc0cuNBi85D2lXg3OTYSgUBHXUd9y2lf7QeIyRCTdK4dtnKqp64aqwgz3e36e570\/g+tdSrZFAsnv+3yCOmsLAB6jrbIWWH5kMioY3wye0UZoMWVKAj0Dhz0l0WXvfsfJbaqVnJt+y1MTF6CR5MdpK3VVope+wJS6JQYGahKEndQkfVfBV6vgZtu6uymFKgyO+TTSHNpd+R\/zTYQuQqFnEDHS31pzE7shJH+\/f9QOQl9873KFBfx4JgLwXkfFpMVN\/97K5Nvv90kP\/uLFAH0WP9W+JutOYtdc+0Z4hthG6zE7LMkV7gQ9+LByZiWxCsLuhIp1eoGMlbNSZjBEygMhP2pz9NiAb\/pX8GVHoIJ5331LPYZPYpupoGtUcTFosrztHmuQ1hJLGGy3SrDHa9k7WfmUkJl6eB2FUu7F\/Q5ffsdGrpp3Yza9OEadP50yNj+dfk5TeyZmXAGz4uY8dVJ7SOwAKIQOIl52lTDzRh0ZeaYi1qbSxKzcJDV051IIEprUlB7dd52s4603+LltBBMuvnS+aKqQbb0x+W66W5FCqMxdsdZw6tFNxi7I0o8j4ObnmBTgH6JsXxJJiJRlmG3uRhmMgHIGGupjdwbyHGunXNl8xHMkZWbbzr5yCyhfhpdod\/xKDsVyNlJeOhv3+XZxXt4jzjo6Do6PYytVk+vxALMdbiVAjAaxfG8hT4ujPy5EgwCeSEDQhJ2lXRvfAJPEPL\/q78kzna6428\/\/vkKGY003loYEk4ooOcsyLsrGRemHM3fj46wRkmm2huOhbsL3ni5ZEnly5gbILnmOeE7HEEHxEtsSwEOy3rJy5hd2cV\/XhGGz7YORVVSRNpJZNt1QR89obb4nvVW1A06Gn+rBiEhXUgE4XZmJX5rXG2RADbnyNHtAEewvzWZOQQg0yxPg0HkjZchxvkm5eA7zM1p2q0xPWf8J\/LlQi9PsRuT6cpzF0NAXq1y3leIBUcLZkIYw2zK3Dzx9G77tXxPPkw4sRJXKWhiQzu7XmOh3HsB8UAmKPsZmZQUK6qjjqpCY64781TYNyvsAhp5kj9mlrezGagk5kcT1nNaM2lT2hV9kdZkSHWglW\/zrjiw0P38PZlxbAt+rMsG3dW8oDxx+MHbBcVAXlpGyvxkMGSPokkFgp7ViXNcZncMPWg323YRdAkMAfHeLU2e2fcL92G8ddQotajUPM9X9TltF6cuRR8ua4p7m9LM8al2Pvo8P2T6MriahU+yJLKTqBQipH6shNzDM2x7p\/dMbqFCyv5kgJOYLH5C8xv63y7A96FAUwinc7RltjvYyx\/dR1mqkT8cn5SusgpKlnSy5fzU4Dd9skckwrbCx4h2ywxCxhTVuS5ckEW3quJ1wss212S99quRGJ6KUyWRRvgpdXoZEH3pmydMhS8SOtns8NTfPISGCPdidNHN6cb0m4CPPjWR3WifWJbQfOgRmcKFv3NdI0Eq2LBBkn8PqB8X85M9vrFoLS+VqQx0qN2eRKrfOfMjn5Z6jS\/AlEWrwQBLOrfHCrDdf9gmzrSyW\/ReGrd1+0mia\/7sEIgCp6U7R8TF2FmWqyKdQLY\/eTGC+ZcS1mcJ3Cqja4JkgpWjX0IQV7olYMpmTiE318Vk6nz2maUbNCeTU7ZXSOhdFgi7Cy3KmgOj\/lls5Kz6MFZApfMWhso7gn2fgEWQcbTjs8UW7QX8f2gDldVQO7slkEdmYdQ5IkRQNildMK4ZE5kaIjQZzU0pnxdD0uidvlZg4s4ke1MYW6wnFHMCAztAVo3wW+1os5TNCA9Ra795y0qLu7JC+\/pOZApsQOK6lzu2p+J45suVTPSE6KiaJDamsN4OKA9vvtE6U6Wy8M+DJ0bPT3sbvwD6SB+Ia8vb0QAgsZxQgXETHoiLZGuwMMR0ndS80cZNY8LkBYYUTssvyksSdr1+YqanTPCExUGBbKI8rYDJxmzgW0Zhmg2Jir34699l4LS6L6aEqot9PhZNczrqcy24Pgc81bpRF73o90LepPmbJfoiQzS1IohmYUQVF6Q+KoCAEnCzKNYI3Inl+EkYhP0bBhqCbcVlUa\/msYy8gRMpBcAqBLmuF1Szr3N+YJweuiWNKZJ6IMqhC6yeoubykgz63VA1Hv4sYCmdZMG3B7weaDy1JxWySrFbuc25ki2g8DEMphiimjvWaczIp8qghEhGUw8B1x3RwyEfjoN48Fwe1um7nDEckDEztddKkM1fhyWqujfpTwHYRlLq2wJPJN4V2OxLhq\/h70Uw5rfK+2iLyQ3uUWS\/CvjBcey3euWwqpt5AROY8Q28L9+e0Sw6aea\/\/By6z4RwaHkDkEfmTuXGX86KtSmirfd3CJY9MfHeSktM9r8DXs4N39aysEN5Z5h29R7em1hkbaSnlbXS6o5JOroJyOlf9bBq0I2h3AT\/t2xCNTkoXfekAg37GsHjtO9iHyBMH8scpuwp3olTmAs8LEWNnD0wIN61ud0A9XPcA3Al1YBa+QS\/2\/knP4m6Wy1ecuylNMNeYIh+EqFp3Wbelx\/L0OwCIDrszqQBwz65adbUGbNooZJ3ul9ZSSFIXCIj+Xj6o2GUXe1\/lImUsH7vxnGG1h6G42LPSXu\/m9rZLABwdOAn6vtMb+YwY0Dm9Npm2kgq6qPu76hvz691q+In7fNH\/x\/KYIqvWPJ1ItCVeeYEwiJzxT4r5\/HrPS9YSwOG8hl4unSN0\/7gZKIB9VhkMASdVsOPIIpU0r83Z6LnYTgiq5cNasu+sD9hYntfuSE9HkwPWvHYhRJK8LG8j7MxSq+LVQBk7A1wvrMD0tkZdN47\/\/mWfgHoVdDrqylO7Y6\/wfJlEdzgMpy6oDjnoa0CfDqZS2P1EVKJL\/dlOuGhmo1fTENrUZeD6hCO3GuGEk7+jxqHr2uLcpMeFk\/tT0cUiPOuK4Gbl9f1Po5HAYmR5zT6MMU5NnzxXy5eZ9Cdu8oVAzGNbFSM4EJq1B5U1aFAlGwVLGU76rfbjSTmOiNEVpxTh0Hhe4niZringCL8yYgC2bv+o4hZ3ufvO1x6ZextT+2bt6A+yDKCyqc+eQ2FEwOQMp0nRPmiXmLVlylLzsSeo1TCcq6XKmreCo\/bC1m28X3WV8\/fSN+rG\/mnd1IqwakCMGyU4RMtdqj\/fcDwVSxlw\/WfbsShG\/VToKf\/7+Z+hIE5k\/owg7FX0RH4vPqyRek6DAO2dczfBJej6DyvlPv4HVEHqHepdYRUvuDUmDwx\/QA53JWD9BvN9Rp6cJsUXeV3ayF2pTbFzX1\/i66zbRFep+zwaONWZXxnAzxWQ3\/nCBt8nic2YRPyODVuHRG0v+51s1zfVKcHLt8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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays