Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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o86WSWd2MvVQuPR9SkwWiDclSCJPvFrD1s+MlDNPaZpY2q5rNsa\/YUzDcg6zb7YeMMOKvHubycrhF82dDKEULFwao1IvUGza2\/TBW2\/y8I\/mb7y2Kz+O4Yr6Z7HuuuFZuAOJvXjV9tbTfoNkqWtS2XEoPgtKysFzCacOO5VM5lbTEZzNMh\/xlixyu+RkcUPhxxOzSjEO0fZIS9TbUigO4vgfChno52WvuJHPBe284q\/wv\/ME\/o2v66NDZDJ0kYZEoBeRcxCYJTb5c4d\/uLj5EjMNjuqK1u9kmGS2pIotHIKIsUNtHUmMVsc847v2Toowm+TzjN+qNUx8Wm\/Gzvnn3TSzZ1z0xA2cXz2RxjOANHhEE+Y0MpEvY99PpGmFcf5PIut031bFMJufvxth\/kY+Yo+zkTjSB\/z+JMvSCtBP2cGzWRp87uWMRtxAmp2SJtCt1ixbLUIREox0SX8v\/o2VyP0bidXMgpNb0h5GNBlYKEjOBRKNacQQdpGA2qTy\/UgK4YmvaHoVyN8SPNHiqfumQHpXFepL6g3CqMtGMHnYavP4WkaW0X14viR6m90IiITXexzYIMuhdCprYUyiKD5g36kA+5MhoUwqRcCnXyfLucCi3MEmEd7ZA+1nzgreRlXPPZ8aw0w2JDNF9JrSvYe2KXYEyk\/w0Yk+RZeNRTao\/Gf2DGN+Xbg+ghd\/fAyEAQbw3qhl78bQHpByPXEAhs9QDHjsWgc8OBeJuYV7g\/\/T2p6tB+omefxzvLjQVc9SWZTdnVDoiVN9fcm5vCMgw8Y8SNR5ychtA5DfjLx4Yl40Sw41cKmz\/tnKvI9\/nsTgrL0dAd5JfndocFZR4O2JNfWfKCPQMMAFxnYTlBsxQtrkrmgl0JNvv54t8Z3ZZxHEueTS\/nif+jZKprSvXL3XIJxSgG1RQoY6H2snV+eOoCQi3u\/KnnaoRXJf5ThsnVMdpr8JuQSeWnIc+KmZhqGXYY5Ztgaes5NdCp5UmVHyD2eKnN8JY3IH5ir6xx\/7jYlPCP2fM2sgrOn8zRJcvwC4TuC0N6qw4EDChzWeCoT5Yox3Wbsq4fbYu05lGR9y\/jU7mHjN4mQHRKbqGZIOC+zQZR4oIZn0b1hRFvQ8BlTzeryt0XJ1H\/oY6uvDm3bdhZq6ObK+7EomUIX5aLvBxzEZFm\/VZNC7+B5V9eNxberZvdRf1dYiL1JFJkQwb2ktw9PpAaMz+tRlr3uRzTJ0mqSesbFgOhLaLEbC9UiQ70MYRlnQcQkOXfaaqZu9PVOSFnJ3s4FDKpNIPv8h9kvDHrvml61z1xp6vKi\/gbO7M1ZkSlq5fHWOSdrmf\/jAHbH8rNj7T3Ennt9sLpEeoMO9BqAwdvaCvDvf3Y0H5OufANfZyml3Jg57YeZBVSsra68DDrmAu+Br\/HtV\/F5C4kVTeH5zJi9xeuPE4O8LvRd+dTI+2gjKlf64scUDv6PPQjVMN2BRJsF04g6rDnWlTTX\/h66VYM1v09NiFJK\/RT1DA9VDwPMqni87lP5PjCEHEVQRxNlOBmvyRX9Ybkbs6jVAPG+VIKt6AaG2O6l9aaVqlKi1Bf+PWm2I5vMaJWtnjtlZt7vGXqdIQ88fdnxdWdc+WfJwOiwcMGvrD9PHyTQhvE0ITy1TXtmZVuGU2UpC4Wd+h3Y\/1p2RQ7fcwuEuTcvx2wwXoKb9ghOsj4tQrj83RGh8ciPZ3WnM\/8bzTxAg952EzJ6d4NizAtZe78g3KaIur7kzJI5eSVj\/xas\/M1SqAEcPi9j5mUAc8DaGzsu19vcPl9rmW0n1++6fQzlYlDc9fIbBLiU2ahLjwK7Yn6v4rD3ceXoKvZQRCpSOumYk+mHUG20evCUrt3+3lzRykMxO8P+krT0KGKJlaj\/hQPXnptyETozxezIZhhWeTBmau+Yte\/oXKhCFLeuKnuuOaeFue1FyR5q9bkB+Og8xp+4+0bTipFILkqhVkbJuGjiXH2qhQ2n9a4gX3AZUCpOan1cjkwiuTRmElfH9PH+I3eMPvvWKshUZI+d\/xa\/3I2PLqlsrPzQ7fM+T26K8EhcMsMjJHQwYF5RygYtFFN\/o60DaGNiAEmN9qe0S1vjGiKCtIEOrcNN8q67nu2joo8ByRyInSIIHoGM1sRLtvIw\/F7XE8Cows2eT143M5Jtl9AWWzZBKLfT3X3O\/ro\/by+pKYtttlo5qMkspoOkZvm3e\/991fVzqoC8mhUq0+NL5UcT8zB6XwZlb3ZK9HK1GD7lbo\/BXp8VleVfEGTBLpRVkvQo7IzzKlLbNhQl607LDCn1E80gbdErWBGniHdjVKHJYt1ekFBqw5Rqev5C33MTeaeao5cf+lhcJoCCSCyBHDvNFkIKD7SbVRwuicChXLXEhKHBIYXOHoUkO8UsZ1evMFjr5XDGhzs9uLOmoLYPq7WLxyh9cvqumDeRdHh6EBsHMG\/GhBpkMeAGufBZTJr3zckA8gKILOVPOcEy3Xw7FfsPnUe3pnYbmZC17kotGDjkLNzGMssyvuox893RZwz5xf2+RG3OWTLs\/cCt22VVCeXftJXFjrf8O7OsrQTGP17c9l1SkF+6TAT4wK+VT\/x1flJXFz2afHmFP\/AziW0UFOyxpn0E3WJDfTgv9RJY817XcNXYmrEwYCclksxBBsVktUU9BIBsANBSAJVnoR0M0Q73gl8ZUHIK+YGzqv9kx41\/gDd0plfX\/xx\/JkxEzX+hC0vDa+nHykw59W3qiyqQUNRaU0d92qdkXA75x8ClUm8W1ZgD7RZaXkP+S+0rkw04mCSoSC\/cOtYf6+tgOxwcJCLT+7lKD9I+T5RsYHGGdCz58g0HSFYQnq0ms94sWte8W9mKGG9WJDfQzNVELIZz5TjDQAiVCmUtUdMYhitZhoyaxYDZQ60Cffs++RB47OPmb+V\/uA0lo8NPanOAkOUkA8HrPvAqzn1wray6vt+gVRczWbENJuUWaLlqa+FBkNsPK4SXzX0cg8G0z20H23Kz6yUH\/GrPAxgCcVjCSoOSIN1ZCbHMT1pEA9v4rF8PBrmZ+MGtVyyXlIIYSzkWmdrN\/GyEuAaLzAQxTNE+GhPEAfSe5truD+KGu+nG0iRukNen6AJL6VFNEFv2Tc6cA3hsiPgTsGgk+zy1DTRSPXw3AXuXFNFwfALiKjL0dBjtCsFiAAEakYHHaCTOSL4YL\/JpkpsFo+OM+f3ZTURweCswCG1lalCm9CbCLFO5xcrVNZ+NUZ\/QKIcetvCc\/yBrvK51JPozgBWQXPS59JFxevYISL5xvEQr2AEKbU6\/z5qG1BS1lPj\/ELAQTxqZK8gRmh\/ykn+5kUhrf9J\/VGWfTEEJvtl0KfCuvtmpqb0VA3sBvyS6By4QnQJfMZMclnOmszej9pnRmRna3wJc0kefS\/tHyrKRLIZ6oLEWbGksUUuvCFAexSk8UGs\/4vSAXaQuFLK4oiR\/toyGoEri+bydv7CQX4VcPgiz6L\/YwVhICwXqnTc7djtUJYPCfaEJSa\/ZPnghz50sdWn8Wu0HlSGctcPj2B8U\/3uIR3v\/tDzX1hDypyZH2Kdtrdb7GhsnLpO5prt7yBJeUhzdQAuEOzq\/jF5FbmbyXhC3BMCB3Vzj9MVh3I1tGCebSbshOd5eIWHzJrZsx+mOWa5WPtCmv\/WpYabTBZo3iiHxfTckCGqNLaMo6w\/V8l+CtQMTOSlpwrn1zyiZO5zyrQH6d2laDVfFNOKB4N6u2aZ4iX03XCcGthscq0zC2riLhcD18MG+ExHwE4hhS1rx7QUl+ZhVmvgtHHT68WthXdC21uIzemlznxDsKhVOUhdrYF3dNAgQLi86ij3QkbMgxdmuoRfU4w9Ky9AZ8dY9QTfyRbj8+0tQBfbG0bsj8tu1fkHrh7mdkcM9y9csMwSIgGpd\/EZ+PhmsILG2ga+VKHcLWUPPQ1k5D3NltzsbsoaloUpW+aZ9\/BzU5QuFOcF+mjFWF1g3jEQ5qWtpszUR03PGsbahdmpXuVjT24hf3UF3td1\/bHW4Lor7DPp2Pt2HQ6G7hbUQRHHCxPMfDZf+9M\/4QU33hXcbFVd6bTPV+7m+l3VJUHZSLTzRQ12\/CrWC4yyGw9z0eIF1M969LoJrvofeV2aZ80TYAjUQ6q0wlTec2VqhIgvDU8EU8ST3d4LLzzqU1WvibbN8GOHSX1bKt7G5hBt6\/BWeZ+Q+XiNhpCT0FIazAZMTQyz4ijMT3Cg4TtL4PB0YG3DAEXjxydewrnp+vaP6JADKy5gprrby3J6bTtcjeXfOFAZ0yvqR3SCKFbVqKqBeLl3iIwjbi4BqFMrVHJjLT5qfYIo1qmibgBrfx2a3wldwkjDZg4y2aDGOr\/ajDyluXu1C7+0kh71vbJOaxWivDFrFug23OyhTq5BHDLvrB19Ogadvf53K5d3apBf9ExCLmbT6NsPdrjtityv0bhc9451sNeDip8ztXe0kihsYHPoThOxX9mF\/5otPVOUHi0iTTqEm0ePcfHn1lumyZG7zaIuZk0wYE2UZFQG9gFSaFPAuO1d4pSVWmx89lA\/jJI9JBW9s32wvaYu5bp+UrQWphoCjjI7SvrlBjD\/R+QhJFm+vLvidju0ObScFXxzgSaXYDF2SF4ecopnw+EiM1ifS2L+IOw0dPvgoYQMLzutmnHExLGKa4Ct1g0CuZlb7NY32kT9uhVebuS8GpKC+95t9LGea93tYcx9FAqc4lNIOgQpnbzwB80RIW3D0Rs0aVyj\/fM+LlgeMqBpNaJ1wbCCoabBB4iIHVRbo05CSkv8eey7ki\/JxRf4LjgnExftAy4Xoj8RBA\/3tXbrL63JKhdp\/pvgz8Mw+pJ16mHRS64AP\/2q8hDM3tT4XQ+2o6WfRGetbS0b5Hh30anzocU+0+GQVJ96iOsJ6egK4ttrQwx8jv96ltiffTu9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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays