Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Vy6cVnGI6TrxPJOHVyk\/xkc+rDEg6VORhmAs+RnJny++0AsOye5D8jbNHSw5GnP+JZ2Ra4O719NDCaUjEFJepZ39gYF4HlLOZtfq+cpnLoi1foKD109BHqJ7flbmhTBOPPlwSTbjg4VgOAklmMUGoy5HDRZRnGrWeXs9jCzQ4TCPwuokiXa0IPIQIoxaES1qGAnJhCdUq\/j3ui9ifNv4knwcFirQBFipH27pSKWcJMJ3aH7PXEEFKk+cFs1I\/+92dHSPNw2IXX4nMnJWd61FLRWluDe8WuY1bJTanaYStS5\/OqVqsWcEl7ON2gtDt2XnQmafDc8bZG8mHB0VCx9PkQum63NmQ7C\/eIOS8cyGclqw2ty4b\/L72l+cIO9c8pVznODcIdVMmfg6pkfOqu9yd5OHMJ1PU49w6TeoHjAxAQkJvJNn0brAdQvo7ed5wWNz80NYK3Lhpl4uBPjiyJIuAhz\/fSwjgGsebzLVcCGlNLGuZuxYwaBD1F2rLm80oyFkXpJpjzRhoUJt53ja32\/cnVgJniw87XnKfp7z5XPGV4LRshVBtNuetXOrPFS6ztPm304jhaWQZM8sUwM6UwNJFniERjo9zuqZrDumuT54xhX8YMNDhGYAUmver9Z4epOTwZQvBM5eHCd13sxaZc2C9as3mZJBLuXvr62FT\/9+sip4dVr3RPDkUkV1JhvXpXcGb1Mv4mhD0J59gGfMg70NbrButbgji1kunXFeB8vKYZrc5RQlIWwELIZ4zRkUspRuTQInT\/rCy0STzt2pfVki6FaXcUyZUFzPvvnzAb7lLkv\/rRVflnEWUKNPDAYzfE2Dakct7VMJusGf5CtZLVjxvK8wZukiKQ+AQesTRuXOUxUdZt+feEGzn3h50EQbgPbTAER1+pMD6+X9qii3SVDJ7EUlHomUTCC2ry5JdYRkHvJ352NSmfJHKNhJV1vwbjCMEUkHDWVahkUlcFjZZomo+asuSXJHxWE2pUE9C2YN5vrLgJUgzZ1raieQOF3GFkBs0tOcAKa24zNyOHNtEILumS\/BUC8+o7vX34gquPhQLUCZuqmJJqAz2naL7UfNd2exZjWPA7zKxBmCTBGbCVnobM3hnt7l5kxO5bnrvyJ\/9KkD02NXuXkce9Y\/\/h94zS5g02vRgUshbSuBPQCCerMRJ4YYjr4TsA8D7M9Rzk0eVotIAysNeexSb5uHW2jE6Fy4m\/NDj4QbYi4hotKZM5A++GC5s8lrGHtNUifPaj55TZksrojPkS7z2UDDfHxOpMfUvJME1Z5TqkMTMzQzfkmTJPIlWRL7c0gK8xPaaRbD6tvLXhbh5+0izBOlTYHvrbg72k23OsZHW5rw1rdcgNVyteOdeiuKoZw6WjAKBv34Ko7u7BawZ08kPZBkR2FbmcWDBsu+TZoBCpY9Gw2rmjoBLg+dyyyEzhpVE356Lsu6Z1yhdVdQNO8OmTUEDR7OJse972eWaxDmao3gl2b9h8TG7nC9lgjjYd5Nj3VtU91x\/AXSSIkuCbpM757AyOxSvldRwFbaK0eu0J+9xTSVPOePZWi7E3y2p9A6DvytvTLfnBZBMTt7xkpjw1vaPtHjzPS7BpGUPaPQrd+j6JqDYqBXYERky9Y7lPBPqokHBVvo4SqLBkRg7KoqKjF0iDqXpY1MCdB+uEZ8V56pwFEnjFN2bSmNkSgva5k+uh109VGZ3mo6VIkhB2IUPGAeuCZrci7voRok\/wV1vl5oPa0CzGy0jvw4tHFeC0BqlODBr6qEzodb\/Vt1AqrD8R5xZXrmIaLKVE6kvv3rmoVOiODszniqKDfVoSJOkkR4nBFPRbLuf11GowDcuzB+yCGNdOkLdI5EYRxVMNk+Zan1D33BK+vLqsb9r9BLDrhrGFrH4+4NNRIPY5SexVjKFXZq5nAZ23oy8ZGOIq6SC8oJop3HNv+khRJPFCJFxbLWEPiCIu1hWEgrSDj4DjTTR9kksWAGzy+EqmjhGClguMuR7di5p\/slzCgAKfteiXCafQ8r87lpOaCB4meObnP8Cw1SbJc\/sk9o3trZcAD0V2Ivw6BTpsnDLoUYir4PKUtFo0QjmpCTaSMPtWtfDvPIPTtxVybbrYhF8FO2hKNpZKcPBub9Z33Z2a1Iwq0RSWl\/TbIE6tsT\/Nntn\/rt8nC7XEdg0FC6A6kJoKr3Y5\/WYsCvpEEdqXG4Bfb9vWLlJDGmWi9TfA73kAO2vRInUp6yuAQGBltWG6TAg+hR9x0k2cLhMBxLwNN7WUs1ar541WKC5XiI2nKs6XKQ70izrGKD71nUW6kCiwG+8bD0dYR1pL+wSfuVsBZ4+F3lVFQbpNbk2G4m4oaBT7NsbKRJS0cMV7BJ9KWgpYh7ojuU\/9oueNpMJzhHNgnthyXv1GgPkrjN8CQlXM6fA73ZGH9fbYKbMbuFJbCme9gUhz6jCz8LvtJ7rxu5GWkvEmy3HS3DFIPjOBnKaALbnR+fQAuOCtK3LguDAIvtIS41gSuJCbfVUdcinLyCJtDNbJiDLYs3aPIJSKfdvYuffPVVwTMgQUq3al0\/xx7tCxo5ovm\/4pNUUm0s5UA27\/LXKqpA\/AoUdpQK2KNAUR+F3wv90PniT1UuiyPNADtY+IUcTj3rKoXrI3OVbEl11irgTFiZWRzhSAITKtboihvZ45jEOrVaVMS03fpWzKBFqIRw7+ijGPE2zq\/Fz60cYXD0TR4ZlNBy0T44fQLSujWw\/i1pr3cqSnnY4fDMuJsZNH6\/i7v3He7VGm1Z7XGcRe46JLqfXoC0hCgSh7NhyknKlmdB9yVORVmNxIEvUQhs8voNGA0eR2di3iGTAFqdMc7Y9dx00J5AClmL8tEQf3MjTQktoiN946qb2d19Vt+8gCyo270TYr82sFviLwpUX3N+XB92gvl4oz93hivWFpPlxlVqKLbrUatC+PQxD44bOEH9DVsTULOtpAfQG\/bm8h3AZih2N9G\/DngrQQo+0BAXHAryfFWH9Z4GFhDg\/TcBs\/OAoZrj9fz+M4KN0Y6GGqZ55B+qVHSNPAL+Evl9wfJ3Z5Y1I+vkv7t7I1l64ieFEXIrJ4dAgkFKJ1s2GUj2EzF37WEW++VWmmCRO40tTnRP9J0czy2BcwaqkLgak6qOaGV\/wqRK29A6wJsioHibjn1qMVjIZGFN0S1AVPE9qDd6\/lgUSF7BjBcqQz3IN4S+iJZfoUpbsfjKJMSzGWN9nMQVLna0rAjlIGuFMX8gNHomZtJc4uJuZa45lYR28hyKNf93AArG5Qkpa+VUnhmnvnyk6raOKB9l\/+zsTnpN\/+1SMSVDB7ihDiv5XzcUZS7aDjOlrx40473JDeosBfEWM8MmqJ3t77AihrEqXxqeNXr4IEdyuZQQRCYqBlpuSmy9LHqZwAZ2RsB9rBELk9s2+sm+0pUiNcOmUKReQMDf33Qu66dnf7Q4l9hut6vF7LNL3oCHPyJsloh4H1nwKte1DFEvynJCs+WH2JoOobKnyNjz7Z3IIXxcmeHjufYzXPY6bJVWSgXmz4nsKPCeRV0ACEhVFliV33+SiLPC5eJpDGY10xcPvDUWj0a1B+L1IBsuO8sNMvPIwk1BjypkE6YoefdlkLVkIb36GmsoYJ9c6W46xJ2d1MrZc2z7Hch+eQ3CEYgpEhhbpmhUeXzECik6P7UJNBimsW112pCR7HVuUDRYWvJbg0s7njLsMzbu1l9ejbOJiMVWrc50az+3TvzWg6JN8hcmQvZPajxxAj5eSLfQcLzJnFnHcBc2aCdGSHYiMc6i0ykjoUVlNWQqUVFpp\/j3tXPNF5y9GMKe0jKKIBPLOK5lmH994YpVHZRCmGHbIkQ4NBjG1EuwaRi33+\/KX9+F7q5RpdQJbwQxkvyynbCAVRx4vf6nlyLP4K0MDfGkbJTQXSEn2DGztDfHSF12D5UeBVhHVGk35dGupdLjfsHIUH1AwkDl4ler1vKYHC5fs9KBTMt525oMhzjuYjxKA7xR+fdXo7UjckEhmNIpgymJvXExi2kgO6itBqCSHK5ruGm\/iP9ooVlDCtFer0uDKS5cJ2qXh9a\/l5wQNK2FE+nCYri9vJs6YvZaARFkIlSx6NE7ab82vo8IUkRpVEa3oo84gQSaHqGf+ZE\/oTFdnqMVjELf8s9MgH1dFFfzCPAggKBju7p\/2mXz3l1iz4xfupj9gU1IpSP+KE3YJ7U\/XFnZL\/E6FVEksgQyhVnnYtHEDa6kK75tvR+B4g\/pZVLwnWD6VH\/Bcww3OF1wP8Rfh7P+B4N1FrISCC0XwKYtwKbyEVHiBM3MSZezcgJb3pod3LO+EoqUEOSCJWrRZA8Wn0K0f1X1m7gTMDZpTnv8Nv9luSw8bi5JQ9ZnWJilnDX4rpvZqCJU5VO0MPecWWpbUO6sU0RCQvTQyaLiZ\/a6zC5PbjEMkKHtA0cMq5OBBAupmIe1+xMQhzwD0g7FGMGqZffsdb3By\/lMSxKeqZf52DcBxngymSbEYjcs0zUIC+qt8e10OTJH3EQtEjUFcAh55nM5BDWjZfcIb5MbCwGKcmRVYRZKAPEsZ1saY0HRhE6yUiHC9p68ruBXekyX1mc07t4MsZMLtT6aRuYVelK94LTSmKusztcBxq1Qt68diEGr+hgR9PoKDwYvZKJuA0qvRa8dsEZ4XLKacADJEn9xZO+kR8uFM78iTsHuE1cMAg1W0yFG7QiM6rtEE8Qu80ar402Ef5GvXr4qVe7\/urk\/a9F5mrMm5UKxruSJJvxd++SXIOAfjtrN6cOJvhWJRKlT7s5fLzgPrg\/awAo55imb9fh\/3riuJAugJlLjwbD\/AWo8J9XK0ImyRhZ7dKO2\/7oJ+fLml1gMtwYr5eBwErojHzqjqxRqjO33zT4sbcnuqpRDQQ5SAa43mqFsIeqCxM6cd35g+FkPa+mh6jOifxUaSkMwq5Iegh4mABa0ABiroTsh4q+J64XPo185d4cT8gS58Bw\/P8NFKDG4krG5qZIBatqXc1zPKP1Y88UJ6TYeFQIaRmsxSXrhafYmqAxgSxBeQ6cljCLkqcN3\/\/vMeVafI5hIaErfzq4pBdL1ET160bqxbrVYM6nwK1+Z5u8V28g==","iv":"5cf0e6c0790b91aa56865d5bb5bacee5","s":"edd9b73945dd9d79"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays