Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"b0f5923d6350e0b24ac34e4d9a68481d","s":"58dd69d9a41284d6"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays