Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays