Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"d75052d33d4bd865e2d289609da20171","s":"f556bd43719b20f3"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays