Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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ElTbFJ8KKlbEgs9WKe3VbvJm6e5wvi84uvO67ciZ8EbSflIOGhnQpAwE\/IHqeHuFPNKT8dj2EEBZQmuT3foBd+xgWX+cipCq3m7T7DoAFHYaPwYYDBdo8eGoaEf+x9ytoqIg9FRZIwBL8bA77mIteFrkee6+rXEpl4pe+2dlSFvGwDkftAiHLmV+Pi8HaHyX0ub4msULKjD739Or55W6UTN+wR2A8D7cDjdA7\/GnwEJ8220qcjroV0tIEHZn5HW7CWNp12sZKEVoMu\/Jynr9\/zZ6tWTlq+JsLCZgg5ayUHon6TnphAbIp8j5Ow2waB9pyXzl7w5P1mlNuDidCYmBOJUk7kDiI9tUdbNXET68lC9vRFLaIVWZbqVN\/XfCaDfN7SH1N0P6VsK16PSKmz0LdKjWFkeQfUnANyZlFQxPK9PMGobPzjIrxfGIS3ZAKTkIkH7t\/byVpO\/BC3ypnSAK3NjzU2smehoa8f9kzobZvmSgXnmfXLgAqwwQdPd8l5+84eDQSUAtkVRn5nM1jwzt7fvcSGAZi6DLZ5QNS0yJ23IVzPi5fldHNrngs8xdnxXKBcd\/A7K7x0emliD6cwvvtc2OptRbKW+Ru9QxYQcebGHQxd+YAwuXdY90GK5eluS0mFpqsdi8Q+grhG3EQDck9aoGg1CvjNFxW\/czp0o1axRC27YmVwS+Ix3o+usi22JKOQGpuN+yfYozXZfPRRyNOBzrAWwyPt7+3aeAHnMY6jnTMTRU37wwyLiUfm5dKNp8CPJH7ZeWqcPY7Jw4EEci6r4t71GDIcZmJ3T2ikwN7eTlBh7gQuI3DJVYJXqHUhO1Zd36+RY4iKDvqc5+DOFgGyqxefq5imQzd6mAUGie0jSB3zzMrXnzOUAMPhQ50AKIA39RdeXGfx+8FputDbYfiu9CNZsp+\/ofEvFZoJQ\/MAtHA\/Q4eyqwDID4EcNwRU+X5N8Rdl1Obdh4j818\/SqvyNyPD03K8i5knqJntsyL8MMFAwx9YOx9v+hB\/0S1IGbG0OsAsVmF6oKIdBrcSzJp1TahMHKxT7VGNna1BDwdCxBzZ2b6WGxqNXy5uh7fFnIDfrJ0nsmCNnQWO24JfYxUcxpy4Q1Fj9kxNA2Niodrf\/EM8zMJYMvWtqpoSmWfO1lCQAaMb+mbisLLaQVhZ\/Hjeamet07G6iBrQTrPTg51rCX368rhAg0S1qCr+2OTQNBuoBOjRjgCvX5aBbclrzzdYcxfsrfAw9poCRWwNq9OANqso3B94XJiHTbjNxn40SZvTaX6e0BoyygApxNzQpXR5Z97vo3CuCCN4ZNRpOcg81tnyPlGymo\/cT+ZrEUraFXd7Ws2M75OuWnRtMw2pVHNAPU\/U2EjOPiCSo9EGJGnryHdXeZJScSdgoCGYhaA8b8sNjPsLUwYrwGO7SAnaB\/Eu+g38bGH7ECJDVTyzqmAbTBdl0ogpo5omGXHuRCMxb0n6BOGR06WEk+VgueTQBvuM4Gm1O4ZEqPjanRttV0ijK4vlmpMiZWgQms0yYKPEG3WI3MjdU25ltyxPeuYE8dPH79083viwe+FYJwaO7yWhj2DIgSsFinOvcDvFiv1C8eOaW1XQYQcO8SBwf9T6bw7Go\/N3CcIpL\/zSGSBKU3B14zsR4JLK4oDMwc67jwGWeivfoTbJzQt7VGvfUFzbzFbKKlmPMjeQ6Q4+PvUVUBtF3MjXjEMx2ipMCC\/Myx7PzLr8rUwcFhuYxMOKNavBddmLvoAGq94dHOhRvttEsvjczIwgai6Yg7Dfq292ZGGJGA9M\/RWnoyrKuKuisqXE\/Lv6jqjOxijYPuGKQGdXVBEVhruKfZ2W2epIQaxGvxvKWAiYgH4qzdmS6F\/XPx6PAUZ60LZxLoau\/0KQn07yavd7AkhitJjMoCXO6Fj3zFlHKbg73D32BurvHXLWSavhYOlzSdPQ2+NE0Q9vW69giCixlNAD4aoN3RCzZu8xFEyNi9iLzah02PtcQTZqHFnPGDWL53RoRA+NYQS4+0XjD7psAtWkG+sSuqilX41E7jARR1I0cQmoBS8TGTmRC9R1\/7n4bEAGPxZyFVPIlOd8fXNbJq90DOL6ZUjel\/sO3CIhtfrKHh7Uxejf9eVxgqvFlGXT2YfV6NteM5W4tBStQoDXwq3ZPfca3+rNydRuuPbcXtQgphwk36ALgnKQ30wub3EyeQr1yK2VyT\/iJFSQX4i9uqDuhHsOtPeJNeMoozVO2a7UkC8\/TbgHVRd30lrwiee4gJ9jL9UBVxmLlJho+0OCfFufAypvtOMJ\/kbjbpeOm+4JaHjihTTrbFpPnhPSJosjDOL53jltoStKb86aqt9KeXFSol3FNpn8zYcUWAkltVdq6rRFicJvLzZZ4Ypux6Dd2l6STl5ad61k4aotDQ0MsxTNh4q+BRBhQOdXY+pL4BRgWMGEMp7O9WO7K2LWYvaTVQk3\/i2XJjPJZBgiiUJkPSA8jtNnrTSWLH6SAHlvCOU51\/FLCPBQlkGzNNGUr42jmGFaHs2gLcKAWnYAiih8raDWf7GAfPLo3CsCsW36yOewYmoCfAE2gQVsQZADy1M4J\/atClYvqcfNqqkflnTJYAFy7evW9bSa\/HUXg9\/C7vrOscbu4vIKMWONGWM0JJcOhBoJfEgE+iHIajMRsQSBCfcjjkfGT4L7dS+NX8R68gVUdydiZCv\/dMnFm3Z1WhM4LAVYt4kBajNGQKFNin0F2uSyplTOIXivTel9AFm97u0oxN6P4AUie3CDiDWyACcqilRGeGeAXIWMM1uSLNK9QLvB0bTp9IbiXpFMwN0D2ufgllquRYqJ6adYSZ22tpLnCkvRh3LPZAg95AtKnhRUabjBJZaj51TTNPSrjBukR08qDMpB79\/uls\/jYXRLtSiLffuYf\/WvRrcrv\/UOsk4kXuVil2ENyeBWvJRcfcl6zL544\/ctPPBL9RalLDuUdZC7TCnXqgdESUuYC+OgUwFly4+npcjewyKiIjXsGOCNdkJByOxJyoDpAggv0ZmvXkekLEGUgg1XG5GZ8AdGwjSYDUJw6ZILxy7TVZi8Upu1AfeMtwvNxCBX7QR0lOg0AUREecR8GJIrpF0lqQRmvQcyoN8ZwMsOJtt4LPOH7MGX6lRiFQciCFuM9aT3UdCMBHNqQYNtk0f4J9SQ0WhEyVWQMS\/Vt8iBKejOw4YsgQFwmih54SGLOjILW03W1cfIW8T31L7AtYCdSx4SnWeagPpGQqAJ\/OTSBmoH4GI6kvF9ZMiaaKPGO5aqGTNja4Nd9GzQD50SZN8VrXn5kjwqlRKj9HSaLf8ppgG8ku+67SWRpImahjjV9D7\/V+gQbuOfgWwASoiWmwgotgMSI2yjl0EVPL6Ks+tIm2WjEoEy5Au2EncBdWo2ZFcA8VZIHIC1GBHC6ddJIg46a8CuTArhgVt7hr\/6hUdU7VCNZ6TolVypdEKkMHK3s4kihirsqvgRJf+kfFEMCsyVF2G4goiCVTJmN7dV7kTGBemd6idgl9hdbaFBlTAX4ut7pijA3gGVSDjxVZMq37etMgH9Q71q4xtVahp4fgbsTJe6bMaeSKNPSA7igK4jNe+0s9zeYg9kJ1zCWk5U5vW0em0vCHXjV6ztNZrs\/3gtqpI0UKmm2qMpTcKeOI0lpw+NaY0BwUKEhacyMNTtfYimT3OTGurRwCcNxUR12o8BzrI4AHVlpiQ3w4vqu7mZbMHRtGFRMN5+7HvN\/oH79bKvzxdvNLTBMbalqsoUC5RLE4to2Qc3KzbeemilB+6IJHeeE9L+Wf1pKVxrxLALtu3sXrOsTQG\/EL8sQt5X5VFFQDxLHoUTJ8UUNRk+Wn\/9VC8jtXni\/t\/0k1kZaoJ55dX+jHu3iB1jkMKPOZb56M\/J7hmZMGM0fbYEg4EMpL5t2M\/2UD5sHm0\/FJ3SbxeKL57r03OH9gRixFAyXrHtnm4vGsldZIm1+NJ1kLMNvKC6RX5WQ1oqpBgZCLAuxB+nj6ZQsOBt8fd2nl3LjUlGikGABSf5MxR9o9Zhus2R7tl\/h2rySdPvPbU7i+wfGANRsZ5jlENnNk7qhMxMJ+91pZjRo1z5eegoHEAoLEC6I\/yl+Q0Atee9io9VZNvFFJ0aISZDv5G9h\/lEYR\/K+xa7DFQrpwmXyuJc\/\/AM5Pd9LJG9wJWY\/bSZJcsQaxJXyYDCehJzFMIHH6GHCkGhWZ0PHr6Nq964r2bB6Z9DigfVV08w3h8QZALsvuf\/xA7sMeZxujQTA9wcUYT8jWwLD4jKFHYkQgTsJOniRtUKaOwgJhAYEv2dSywvDiGcyhhNhD7WOH4plWBKBX4hoJ93eALkRzPYi7S8vxvuMbUBpGyvrss1Dx5QVj+6MSN00uTmCmccW+bkrXPqUM4NoMQhJwCAoaQA1DAIS2aW9ds2ECHXR+uyqe5D\/UgkIoZJII4yW+FjPqbAaKSKl5A7sy1ub9n3Tcm+HNC8vztY4uFeSzTawxczwFtXQua5SLksMpzTLdVTFKGZUFJHmYBgbSvPSSsgS3P1s1HhVBr+HWq45qcdSKHoGDgQcDazzZtLiiazFtc5OA5SdpnqPYE6sukVuJYKgYaZu3W0lIn9S6yUwi1fc29uMxancP\/psSznZzVHvCI7PFyHej0T0bPlvg6Jbsy\/dOoqG25GT1Txl9K0aYmBOjDHdHEGGp+SAIXhvyBDkC7oSSzvOaM2oOQKysiB\/nZPRW6u3Fcf6Ne6tUoM6ggghZhBZJ1gQb9iLDnxZLqNOt9cQzVqaDAWxWwR5SmUthK69uLatRysqvZ2dYShxFT85QQ7MBxgjziKCLEJi0+AoOg7sIYXp\/ElCwRPGKVDBsktWHPbTOzpfrlSA\/7G6wQYdezYgGXZiSDvkGJTdbgAETAO0eqoClRADbqqrP71g9jiFeLFW7CN3T6EyoXMY\/LTe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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays