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Fragmented audience platforms offer opportunity for authentic engagement

November 6, 2014

Instagram post from Ralph Lauren Instagram post from Ralph Lauren

 

By Sarah Jones

NEW YORK – Audience platforms that treat brands like consumers allow for the most authenticity, but they also require marketers to adhere to community rules, according to panelists at ad:tech New York 2014 on Nov. 5.

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  1. Schiaparelli begins Harrods takeover
  2. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  3. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  4. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  5. Global secondhand market to hit $393B by 2030: ThredUp
  6. Force 10 collection leads Fred campaign
  7. Hermès opens multifloor flagship in Beijing’s Sanlitun district
  8. BMW M seeks out partnership with Street League Skateboarding
  9. Don Julio premieres ‘Made to Be Raised’ ahead of 2026 World Cup
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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